EatingWell
A nutrition-focused recipe and healthy eating site.
EatingWell at a glance
EatingWell is a health website and one of the most visited sites in United States, currently ranked #470 in the country. It was founded in 1990 by Eating Well, Inc. and is headquartered in Des Moines, IA, USA. Today EatingWell is owned by People Inc. (Dotdash Meredith). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through digital advertising, affiliate commerce. Its closest rivals include cookinglight.com, healthline.com, allrecipes.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| eatingwell | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United States
Company information
- Website
- eatingwell.com
- Sector
- Health
- Owner
- People Inc. (Dotdash Meredith)
- Owner type
- Public company
- Founders
- Eating Well, Inc.
- Founded
- 1990
- Headquarters
- Des Moines, IA, USA
- Employees
- 50+
- Ownership
- People Inc. (Dotdash Meredith) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
EatingWell operates a health information and services platform focused on United States. A nutrition-focused recipe and healthy eating site. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Affiliate commerce
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #470 in this index
- Sector rank
- Leading health site in United States
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cookinglight.com | ≈ 15 million / month | #471 class competitor | — |
| healthline.com | ≈ 11.2 million / month | #472 class competitor | — |
| allrecipes.com | ≈ 7.5 million / month | #473 class competitor | — |
What is EatingWell?
EatingWell (eatingwell.com) is a health information and services platform serving users in United States. A nutrition-focused recipe and healthy eating site. It ranks #470 among the most visited websites in the country in this index, within the health category.
Who owns EatingWell?
The site is operated by People Inc. (Dotdash Meredith), founded by Eating Well, Inc.. The company was established in 1990 and is headquartered in Des Moines, IA, USA. It employs around 50+.
Traffic and audience
Traffic estimates place EatingWell at roughly 25 million visits per month, about 0.8 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How EatingWell makes money
Revenue comes primarily from digital advertising, alongside affiliate commerce.
Competitors in United States
Its closest rivals include cookinglight.com, healthline.com, allrecipes.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1990
EatingWell is founded in Des Moines, IA, USA.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #470 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns EatingWell?
EatingWell is operated by People Inc. (Dotdash Meredith). Public company structure, based on public filings and press reporting.
Where is EatingWell headquartered?
EatingWell is headquartered in Des Moines, IA, USA.
When was EatingWell founded?
EatingWell was founded in 1990 by Eating Well, Inc..
How many employees does EatingWell have?
EatingWell employs approximately 50+ people.
What is EatingWell's revenue?
EatingWell's revenue: ≈ $30 million annual revenue (est.).
Who are EatingWell's competitors?
Main competitors in United States include cookinglight.com, healthline.com, allrecipes.com.
How does EatingWell make money?
Mainly digital advertising, affiliate commerce.
Is EatingWell publicly traded?
EatingWell's ownership: Public company.
How many visitors does EatingWell get?
Third-party estimates place EatingWell at roughly 25 million visits per month, mostly from United States, with 75% mobile traffic.
Is EatingWell safe?
EatingWell is an established health site founded in 1990 and ranked #470 in United States; use the official domain eatingwell.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementseatingwell.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos