ICBC
The site of the world's largest bank by assets.
ICBC at a glance
ICBC is a finance & banking website and one of the most visited sites in China, currently ranked #138 in the country. It was founded in 1984 by Chinese State and is headquartered in Beijing, China. Today ICBC is owned by Industrial and Commercial Bank of China. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include ccb.com, abchina.com, boc.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| icbc | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in China
Company information
- Website
- icbc.com.cn
- Sector
- Finance & Banking
- Owner
- Industrial and Commercial Bank of China
- Owner type
- Public company
- Founders
- Chinese State
- Founded
- 1984
- Headquarters
- Beijing, China
- Employees
- 400,000+
- Ownership
- Industrial and Commercial Bank of China controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 billion annual revenue (est.)
- Languages
- Chinese, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $200 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ICBC operates a bank and digital financial platform focused on China. The site of the world's largest bank by assets. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #138 in this index
- Sector rank
- Leading finance & banking site in China
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ccb.com | ≈ 72 million / month | #139 class competitor | — |
| abchina.com | ≈ 54 million / month | #140 class competitor | — |
| boc.cn | ≈ 36 million / month | #141 class competitor | — |
What is ICBC?
ICBC (icbc.com.cn) is a bank and digital financial platform serving users in China. The site of the world's largest bank by assets. It ranks #138 among the most visited websites in the country in this index, within the finance & banking category.
Who owns ICBC?
The site is operated by Industrial and Commercial Bank of China, founded by Chinese State. The company was established in 1984 and is headquartered in Beijing, China. It employs around 400,000+.
Traffic and audience
Traffic estimates place ICBC at roughly 120 million visits per month, about 4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How ICBC makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in China
Its closest rivals include ccb.com, abchina.com, boc.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1984
ICBC is founded in Beijing, China.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #138 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns ICBC?
ICBC is operated by Industrial and Commercial Bank of China. Public company structure, based on public filings and press reporting.
Where is ICBC headquartered?
ICBC is headquartered in Beijing, China.
When was ICBC founded?
ICBC was founded in 1984 by Chinese State.
How many employees does ICBC have?
ICBC employs approximately 400,000+ people.
What is ICBC's revenue?
ICBC's revenue: ≈ $200 billion annual revenue (est.).
Who are ICBC's competitors?
Main competitors in China include ccb.com, abchina.com, boc.cn.
How does ICBC make money?
Mainly net interest income, fees.
Is ICBC publicly traded?
ICBC's ownership: Public company.
How many visitors does ICBC get?
Third-party estimates place ICBC at roughly 120 million visits per month, mostly from China, with 82% mobile traffic.
Is ICBC safe?
ICBC is an established finance & banking site founded in 1984 and ranked #138 in China; use the official domain icbc.com.cn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsicbc.com.cn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos