China Merchants Bank
A leading Chinese retail bank known for digital banking.
China Merchants Bank at a glance
China Merchants Bank is a finance & banking website and one of the most visited sites in China, currently ranked #141 in the country. It was founded in 1987 by China Merchants Group and is headquartered in Shenzhen, China. Today China Merchants Bank is owned by China Merchants Bank. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include icbc.com.cn, ccb.com, pingan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| china merchants bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in China
Company information
- Website
- cmbchina.com
- Sector
- Finance & Banking
- Owner
- China Merchants Bank
- Owner type
- Public company
- Founders
- China Merchants Group
- Founded
- 1987
- Headquarters
- Shenzhen, China
- Employees
- 100,000+
- Ownership
- China Merchants Bank controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $50 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
China Merchants Bank operates a bank and digital financial platform focused on China. A leading Chinese retail bank known for digital banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #141 in this index
- Sector rank
- Leading finance & banking site in China
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| icbc.com.cn | ≈ 36 million / month | #142 class competitor | — |
| ccb.com | ≈ 27 million / month | #143 class competitor | — |
| pingan.com | ≈ 18 million / month | #144 class competitor | — |
What is China Merchants Bank?
China Merchants Bank (cmbchina.com) is a bank and digital financial platform serving users in China. A leading Chinese retail bank known for digital banking. It ranks #141 among the most visited websites in the country in this index, within the finance & banking category.
Who owns China Merchants Bank?
The site is operated by China Merchants Bank, founded by China Merchants Group. The company was established in 1987 and is headquartered in Shenzhen, China. It employs around 100,000+.
Traffic and audience
Traffic estimates place China Merchants Bank at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How China Merchants Bank makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in China
Its closest rivals include icbc.com.cn, ccb.com, pingan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1987
China Merchants Bank is founded in Shenzhen, China.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #141 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns China Merchants Bank?
China Merchants Bank is operated by China Merchants Bank. Public company structure, based on public filings and press reporting.
Where is China Merchants Bank headquartered?
China Merchants Bank is headquartered in Shenzhen, China.
When was China Merchants Bank founded?
China Merchants Bank was founded in 1987 by China Merchants Group.
How many employees does China Merchants Bank have?
China Merchants Bank employs approximately 100,000+ people.
What is China Merchants Bank's revenue?
China Merchants Bank's revenue: ≈ $50 billion annual revenue (est.).
Who are China Merchants Bank's competitors?
Main competitors in China include icbc.com.cn, ccb.com, pingan.com.
How does China Merchants Bank make money?
Mainly net interest income, fees.
Is China Merchants Bank publicly traded?
China Merchants Bank's ownership: Public company.
How many visitors does China Merchants Bank get?
Third-party estimates place China Merchants Bank at roughly 60 million visits per month, mostly from China, with 82% mobile traffic.
Is China Merchants Bank safe?
China Merchants Bank is an established finance & banking site founded in 1987 and ranked #141 in China; use the official domain cmbchina.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscmbchina.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos