Tenpay
Tencent's payment platform behind WeChat Pay.
Tenpay at a glance
Tenpay is a finance & banking website and one of the most visited sites in China, currently ranked #144 in the country. It was founded in 2005 by Tencent and is headquartered in Shenzhen, China. Today Tenpay is owned by Tencent. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through payment fees, financial services. Its closest rivals include alipay.com, unionpay.com, pingan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tenpay | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in China
Company information
- Website
- tenpay.com
- Sector
- Finance & Banking
- Owner
- Tencent
- Owner type
- Subsidiary of public company
- Founders
- Tencent
- Founded
- 2005
- Headquarters
- Shenzhen, China
- Employees
- 5,000+
- Ownership
- Tencent controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $10 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tenpay operates a bank and digital financial platform focused on China. Tencent's payment platform behind WeChat Pay. Revenue comes mainly from payment fees, supported by the other lines listed below.
- Payment fees
- Financial services
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #144 in this index
- Sector rank
- Leading finance & banking site in China
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| alipay.com | ≈ 90 million / month | #145 class competitor | — |
| unionpay.com | ≈ 67.5 million / month | #146 class competitor | — |
| pingan.com | ≈ 45 million / month | #147 class competitor | — |
What is Tenpay?
Tenpay (tenpay.com) is a bank and digital financial platform serving users in China. Tencent's payment platform behind WeChat Pay. It ranks #144 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Tenpay?
The site is operated by Tencent, founded by Tencent. The company was established in 2005 and is headquartered in Shenzhen, China. It employs around 5,000+.
Traffic and audience
Traffic estimates place Tenpay at roughly 150 million visits per month, about 5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Tenpay makes money
Revenue comes primarily from payment fees, alongside financial services.
Competitors in China
Its closest rivals include alipay.com, unionpay.com, pingan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Tenpay is founded in Shenzhen, China.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #144 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Tenpay?
Tenpay is operated by Tencent. Subsidiary of public company structure, based on public filings and press reporting.
Where is Tenpay headquartered?
Tenpay is headquartered in Shenzhen, China.
When was Tenpay founded?
Tenpay was founded in 2005 by Tencent.
How many employees does Tenpay have?
Tenpay employs approximately 5,000+ people.
What is Tenpay's revenue?
Tenpay's revenue: ≈ $10 billion annual revenue (est.).
Who are Tenpay's competitors?
Main competitors in China include alipay.com, unionpay.com, pingan.com.
How does Tenpay make money?
Mainly payment fees, financial services.
Is Tenpay publicly traded?
Tenpay's ownership: Subsidiary of public company.
How many visitors does Tenpay get?
Third-party estimates place Tenpay at roughly 150 million visits per month, mostly from China, with 82% mobile traffic.
Is Tenpay safe?
Tenpay is an established finance & banking site founded in 2005 and ranked #144 in China; use the official domain tenpay.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstenpay.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos