Xueqiu
A Chinese investor social network and portfolio platform.
Xueqiu at a glance
Xueqiu is a finance & banking website and one of the most visited sites in China, currently ranked #148 in the country. It was founded in 2010 by Fang Sanwen and is headquartered in Beijing, China. Today Xueqiu is owned by Snowball Finance. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through fund distribution, advertising. Its closest rivals include eastmoney.com, 10jqka.com.cn, zhihu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| xueqiu | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in China
Company information
- Website
- xueqiu.com
- Sector
- Finance & Banking
- Owner
- Snowball Finance
- Owner type
- Private company
- Founders
- Fang Sanwen
- Founded
- 2010
- Headquarters
- Beijing, China
- Employees
- 500+
- Ownership
- Snowball Finance controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Xueqiu operates a bank and digital financial platform focused on China. A Chinese investor social network and portfolio platform. Revenue comes mainly from fund distribution, supported by the other lines listed below.
- Fund distribution
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #148 in this index
- Sector rank
- Leading finance & banking site in China
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| eastmoney.com | ≈ 30 million / month | #149 class competitor | — |
| 10jqka.com.cn | ≈ 22.5 million / month | #150 class competitor | — |
| zhihu.com | ≈ 15 million / month | #151 class competitor | — |
What is Xueqiu?
Xueqiu (xueqiu.com) is a bank and digital financial platform serving users in China. A Chinese investor social network and portfolio platform. It ranks #148 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Xueqiu?
The site is operated by Snowball Finance, founded by Fang Sanwen. The company was established in 2010 and is headquartered in Beijing, China. It employs around 500+.
Traffic and audience
Traffic estimates place Xueqiu at roughly 50 million visits per month, about 1.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Xueqiu makes money
Revenue comes primarily from fund distribution, alongside advertising.
Competitors in China
Its closest rivals include eastmoney.com, 10jqka.com.cn, zhihu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Xueqiu is founded in Beijing, China.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #148 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Xueqiu?
Xueqiu is operated by Snowball Finance. Private company structure, based on public filings and press reporting.
Where is Xueqiu headquartered?
Xueqiu is headquartered in Beijing, China.
When was Xueqiu founded?
Xueqiu was founded in 2010 by Fang Sanwen.
How many employees does Xueqiu have?
Xueqiu employs approximately 500+ people.
What is Xueqiu's revenue?
Xueqiu's revenue: ≈ $100 million annual revenue (est.).
Who are Xueqiu's competitors?
Main competitors in China include eastmoney.com, 10jqka.com.cn, zhihu.com.
How does Xueqiu make money?
Mainly fund distribution, advertising.
Is Xueqiu publicly traded?
No — Xueqiu is not listed as an independent public company; it is operated by Snowball Finance.
How many visitors does Xueqiu get?
Third-party estimates place Xueqiu at roughly 50 million visits per month, mostly from China, with 82% mobile traffic.
Is Xueqiu safe?
Xueqiu is an established finance & banking site founded in 2010 and ranked #148 in China; use the official domain xueqiu.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsxueqiu.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos