Yicai
A Shanghai-based financial news outlet covering markets and business.
Yicai at a glance
Yicai is a news & media website and one of the most visited sites in China, currently ranked #149 in the country. It was founded in 2011 by Shanghai Media Group and is headquartered in Shanghai, China. Today Yicai is owned by Shanghai Media Group. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include caixin.com, 21jingji.com, sina.com.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yicai | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in China
Company information
- Website
- yicai.com
- Sector
- News & Media
- Owner
- Shanghai Media Group
- Owner type
- State-owned company
- Founders
- Shanghai Media Group
- Founded
- 2011
- Headquarters
- Shanghai, China
- Employees
- 800+
- Ownership
- Shanghai Media Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yicai operates a news and media publisher focused on China. A Shanghai-based financial news outlet covering markets and business. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #149 in this index
- Sector rank
- Leading news & media site in China
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| caixin.com | ≈ 36 million / month | #150 class competitor | — |
| 21jingji.com | ≈ 27 million / month | #151 class competitor | — |
| sina.com.cn | ≈ 18 million / month | #152 class competitor | — |
What is Yicai?
Yicai (yicai.com) is a news and media publisher serving users in China. A Shanghai-based financial news outlet covering markets and business. It ranks #149 among the most visited websites in the country in this index, within the news & media category.
Who owns Yicai?
The site is operated by Shanghai Media Group, founded by Shanghai Media Group. The company was established in 2011 and is headquartered in Shanghai, China. It employs around 800+.
Traffic and audience
Traffic estimates place Yicai at roughly 60 million visits per month, about 2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Yicai makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in China
Its closest rivals include caixin.com, 21jingji.com, sina.com.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011
Yicai is founded in Shanghai, China.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #149 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Yicai?
Yicai is operated by Shanghai Media Group. State-owned company structure, based on public filings and press reporting.
Where is Yicai headquartered?
Yicai is headquartered in Shanghai, China.
When was Yicai founded?
Yicai was founded in 2011 by Shanghai Media Group.
How many employees does Yicai have?
Yicai employs approximately 800+ people.
What is Yicai's revenue?
Yicai's revenue: ≈ $120 million annual revenue (est.).
Who are Yicai's competitors?
Main competitors in China include caixin.com, 21jingji.com, sina.com.cn.
How does Yicai make money?
Mainly advertising, subscriptions.
Is Yicai publicly traded?
Yicai's ownership: State-owned company.
How many visitors does Yicai get?
Third-party estimates place Yicai at roughly 60 million visits per month, mostly from China, with 79% mobile traffic.
Is Yicai safe?
Yicai is an established news & media site founded in 2011 and ranked #149 in China; use the official domain yicai.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsyicai.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos