NetEase Cloud Music
A Chinese music streaming platform known for community features.
NetEase Cloud Music at a glance
NetEase Cloud Music is a website and one of the most visited sites in China, currently ranked #153 in the country. It was founded in 2013 by William Ding and is headquartered in Hangzhou, China. Today NetEase Cloud Music is owned by NetEase Cloud Music. Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through subscriptions, advertising, social entertainment. Its closest rivals include y.qq.com, kugou.com, spotify.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 188 million / month | +2% |
| Q2 | ≈ 194 million / month | +3% |
| Q3 | ≈ 200 million / month | +3% |
| Q4 | ≈ 212 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| netease cloud music | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- music.163.com
- Sector
- Technology
- Owner
- NetEase Cloud Music
- Owner type
- Public company
- Founders
- William Ding
- Founded
- 2013
- Headquarters
- Hangzhou, China
- Employees
- 1,500+
- Ownership
- NetEase Cloud Music controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NetEase Cloud Music operates a technology platform focused on China. A Chinese music streaming platform known for community features. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
- Social entertainment
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #153 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 250
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| y.qq.com | ≈ 120 million / month | #154 class competitor | — |
| kugou.com | ≈ 90 million / month | #155 class competitor | — |
| spotify.com | ≈ 60 million / month | #156 class competitor | — |
What is NetEase Cloud Music?
NetEase Cloud Music (music.163.com) is a technology platform serving users in China. A Chinese music streaming platform known for community features. It ranks #153 among the most visited websites in the country in this index, within the technology category.
Who owns NetEase Cloud Music?
The site is operated by NetEase Cloud Music, founded by William Ding. The company was established in 2013 and is headquartered in Hangzhou, China. It employs around 1,500+.
Traffic and audience
Traffic estimates place NetEase Cloud Music at roughly 200 million visits per month, about 6.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How NetEase Cloud Music makes money
Revenue comes primarily from subscriptions, alongside advertising, social entertainment.
Competitors in China
Its closest rivals include y.qq.com, kugou.com, spotify.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
NetEase Cloud Music is founded in Hangzhou, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #153 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns NetEase Cloud Music?
NetEase Cloud Music is operated by NetEase Cloud Music. Public company structure, based on public filings and press reporting.
Where is NetEase Cloud Music headquartered?
NetEase Cloud Music is headquartered in Hangzhou, China.
When was NetEase Cloud Music founded?
NetEase Cloud Music was founded in 2013 by William Ding.
How many employees does NetEase Cloud Music have?
NetEase Cloud Music employs approximately 1,500+ people.
What is NetEase Cloud Music's revenue?
NetEase Cloud Music's revenue: ≈ $1 billion annual revenue (est.).
Who are NetEase Cloud Music's competitors?
Main competitors in China include y.qq.com, kugou.com, spotify.com.
How does NetEase Cloud Music make money?
Mainly subscriptions, advertising, social entertainment.
Is NetEase Cloud Music publicly traded?
NetEase Cloud Music's ownership: Public company.
How many visitors does NetEase Cloud Music get?
Third-party estimates place NetEase Cloud Music at roughly 200 million visits per month, mostly from China, with 68% mobile traffic.
Is NetEase Cloud Music safe?
NetEase Cloud Music is an established technology site founded in 2013 and ranked #153 in China; use the official domain music.163.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmusic.163.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos