QQ Music
Tencent's leading Chinese music streaming service.
QQ Music at a glance
QQ Music is a website and one of the most visited sites in China, currently ranked #154 in the country. It was founded in 2005 by Tencent and is headquartered in Shenzhen, China. Today QQ Music is owned by Tencent Music Entertainment. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through subscriptions, social entertainment, advertising. Its closest rivals include music.163.com, kugou.com, spotify.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| qq music | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- y.qq.com
- Sector
- Technology
- Owner
- Tencent Music Entertainment
- Owner type
- Public company
- Founders
- Tencent
- Founded
- 2005
- Headquarters
- Shenzhen, China
- Employees
- 5,000+
- Ownership
- Tencent Music Entertainment controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4 billion annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $4 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
QQ Music operates a technology platform focused on China. Tencent's leading Chinese music streaming service. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Social entertainment
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #154 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 150
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| music.163.com | ≈ 180 million / month | #155 class competitor | — |
| kugou.com | ≈ 135 million / month | #156 class competitor | — |
| spotify.com | ≈ 90 million / month | #157 class competitor | — |
What is QQ Music?
QQ Music (y.qq.com) is a technology platform serving users in China. Tencent's leading Chinese music streaming service. It ranks #154 among the most visited websites in the country in this index, within the technology category.
Who owns QQ Music?
The site is operated by Tencent Music Entertainment, founded by Tencent. The company was established in 2005 and is headquartered in Shenzhen, China. It employs around 5,000+.
Traffic and audience
Traffic estimates place QQ Music at roughly 300 million visits per month, about 10 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How QQ Music makes money
Revenue comes primarily from subscriptions, alongside social entertainment, advertising.
Competitors in China
Its closest rivals include music.163.com, kugou.com, spotify.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
QQ Music is founded in Shenzhen, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #154 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns QQ Music?
QQ Music is operated by Tencent Music Entertainment. Public company structure, based on public filings and press reporting.
Where is QQ Music headquartered?
QQ Music is headquartered in Shenzhen, China.
When was QQ Music founded?
QQ Music was founded in 2005 by Tencent.
How many employees does QQ Music have?
QQ Music employs approximately 5,000+ people.
What is QQ Music's revenue?
QQ Music's revenue: ≈ $4 billion annual revenue (est.).
Who are QQ Music's competitors?
Main competitors in China include music.163.com, kugou.com, spotify.com.
How does QQ Music make money?
Mainly subscriptions, social entertainment, advertising.
Is QQ Music publicly traded?
QQ Music's ownership: Public company.
How many visitors does QQ Music get?
Third-party estimates place QQ Music at roughly 300 million visits per month, mostly from China, with 68% mobile traffic.
Is QQ Music safe?
QQ Music is an established technology site founded in 2005 and ranked #154 in China; use the official domain y.qq.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsy.qq.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos