DouYu
A Chinese game live-streaming and esports platform.
DouYu at a glance
DouYu is a website and one of the most visited sites in China, currently ranked #156 in the country. It was founded in 2014 by Chen Shaojie and is headquartered in Wuhan, China. Today DouYu is owned by DouYu International Holdings. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through live streaming, advertising. Its closest rivals include huya.com, bilibili.com, douyin.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| douyu | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- douyu.com
- Sector
- Technology
- Owner
- DouYu International Holdings
- Owner type
- Public company
- Founders
- Chen Shaojie
- Founded
- 2014
- Headquarters
- Wuhan, China
- Employees
- 1,500+
- Ownership
- DouYu International Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DouYu operates a technology platform focused on China. A Chinese game live-streaming and esports platform. Revenue comes mainly from live streaming, supported by the other lines listed below.
- Live streaming
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #156 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| huya.com | ≈ 48 million / month | #157 class competitor | — |
| bilibili.com | ≈ 36 million / month | #158 class competitor | — |
| douyin.com | ≈ 24 million / month | #159 class competitor | — |
What is DouYu?
DouYu (douyu.com) is a technology platform serving users in China. A Chinese game live-streaming and esports platform. It ranks #156 among the most visited websites in the country in this index, within the technology category.
Who owns DouYu?
The site is operated by DouYu International Holdings, founded by Chen Shaojie. The company was established in 2014 and is headquartered in Wuhan, China. It employs around 1,500+.
Traffic and audience
Traffic estimates place DouYu at roughly 80 million visits per month, about 2.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How DouYu makes money
Revenue comes primarily from live streaming, alongside advertising.
Competitors in China
Its closest rivals include huya.com, bilibili.com, douyin.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
DouYu is founded in Wuhan, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #156 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns DouYu?
DouYu is operated by DouYu International Holdings. Public company structure, based on public filings and press reporting.
Where is DouYu headquartered?
DouYu is headquartered in Wuhan, China.
When was DouYu founded?
DouYu was founded in 2014 by Chen Shaojie.
How many employees does DouYu have?
DouYu employs approximately 1,500+ people.
What is DouYu's revenue?
DouYu's revenue: ≈ $700 million annual revenue (est.).
Who are DouYu's competitors?
Main competitors in China include huya.com, bilibili.com, douyin.com.
How does DouYu make money?
Mainly live streaming, advertising.
Is DouYu publicly traded?
DouYu's ownership: Public company.
How many visitors does DouYu get?
Third-party estimates place DouYu at roughly 80 million visits per month, mostly from China, with 68% mobile traffic.
Is DouYu safe?
DouYu is an established technology site founded in 2014 and ranked #156 in China; use the official domain douyu.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdouyu.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos