icourse163 (MOOC)
A Chinese MOOC platform from NetEase and Higher Education Press.
icourse163 at a glance
icourse163 is an education website and one of the most visited sites in China, currently ranked #160 in the country. It was founded in 2014 by NetEase, Higher Education Press and is headquartered in Hangzhou, China. Today icourse163 is owned by NetEase. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through course fees, certificates. Its closest rivals include coursera.org, xuetangx.com, bilibili.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| icourse163 (mooc) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in China
Company information
- Website
- icourse163.org
- Sector
- Education
- Owner
- NetEase
- Owner type
- Subsidiary of public company
- Founders
- NetEase, Higher Education Press
- Founded
- 2014
- Headquarters
- Hangzhou, China
- Employees
- 500+
- Ownership
- NetEase controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
icourse163 (MOOC) operates an education platform focused on China. A Chinese MOOC platform from NetEase and Higher Education Press. Revenue comes mainly from course fees, supported by the other lines listed below.
- Course fees
- Certificates
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #160 in this index
- Sector rank
- Leading education site in China
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| coursera.org | ≈ 36 million / month | #161 class competitor | — |
| xuetangx.com | ≈ 27 million / month | #162 class competitor | — |
| bilibili.com | ≈ 18 million / month | #163 class competitor | — |
What is icourse163 (MOOC)?
icourse163 (MOOC) (icourse163.org) is an education platform serving users in China. A Chinese MOOC platform from NetEase and Higher Education Press. It ranks #160 among the most visited websites in the country in this index, within the education category.
Who owns icourse163 (MOOC)?
The site is operated by NetEase, founded by NetEase, Higher Education Press. The company was established in 2014 and is headquartered in Hangzhou, China. It employs around 500+.
Traffic and audience
Traffic estimates place icourse163 (MOOC) at roughly 60 million visits per month, about 2 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How icourse163 (MOOC) makes money
Revenue comes primarily from course fees, alongside certificates.
Competitors in China
Its closest rivals include coursera.org, xuetangx.com, bilibili.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
icourse163 (MOOC) is founded in Hangzhou, China.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #160 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns icourse163 (MOOC)?
icourse163 (MOOC) is operated by NetEase. Subsidiary of public company structure, based on public filings and press reporting.
Where is icourse163 (MOOC) headquartered?
icourse163 (MOOC) is headquartered in Hangzhou, China.
When was icourse163 (MOOC) founded?
icourse163 (MOOC) was founded in 2014 by NetEase, Higher Education Press.
How many employees does icourse163 (MOOC) have?
icourse163 (MOOC) employs approximately 500+ people.
What is icourse163 (MOOC)'s revenue?
icourse163 (MOOC)'s revenue: ≈ $150 million annual revenue (est.).
Who are icourse163 (MOOC)'s competitors?
Main competitors in China include coursera.org, xuetangx.com, bilibili.com.
How does icourse163 (MOOC) make money?
Mainly course fees, certificates.
Is icourse163 (MOOC) publicly traded?
icourse163 (MOOC)'s ownership: Subsidiary of public company.
How many visitors does icourse163 (MOOC) get?
Third-party estimates place icourse163 (MOOC) at roughly 60 million visits per month, mostly from China, with 66% mobile traffic.
Is icourse163 (MOOC) safe?
icourse163 (MOOC) is an established education site founded in 2014 and ranked #160 in China; use the official domain icourse163.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsicourse163.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos