Gaokao.cn
A Chinese platform with college entrance exam information and application guidance.
Gaokao.cn at a glance
Gaokao.cn is an education website and one of the most visited sites in China, currently ranked #164 in the country. It was founded in 2013 by Not publicly disclosed and is headquartered in Beijing, China. Today Gaokao.cn is owned by Beijing Zhangshang Gaokao. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through advertising, consulting services. Its closest rivals include chsi.com.cn, baidu.com, zhihu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| gaokao.cn | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in China
Company information
- Website
- gaokao.cn
- Sector
- Education
- Owner
- Beijing Zhangshang Gaokao
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2013
- Headquarters
- Beijing, China
- Employees
- 300+
- Ownership
- Beijing Zhangshang Gaokao controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Gaokao.cn operates an education platform focused on China. A Chinese platform with college entrance exam information and application guidance. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Consulting services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #164 in this index
- Sector rank
- Leading education site in China
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| chsi.com.cn | ≈ 36 million / month | #165 class competitor | — |
| baidu.com | ≈ 27 million / month | #166 class competitor | — |
| zhihu.com | ≈ 18 million / month | #167 class competitor | — |
What is Gaokao.cn?
Gaokao.cn (gaokao.cn) is an education platform serving users in China. A Chinese platform with college entrance exam information and application guidance. It ranks #164 among the most visited websites in the country in this index, within the education category.
Who owns Gaokao.cn?
The site is operated by Beijing Zhangshang Gaokao, founded by Not publicly disclosed. The company was established in 2013 and is headquartered in Beijing, China. It employs around 300+.
Traffic and audience
Traffic estimates place Gaokao.cn at roughly 60 million visits per month, about 2 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Gaokao.cn makes money
Revenue comes primarily from advertising, alongside consulting services.
Competitors in China
Its closest rivals include chsi.com.cn, baidu.com, zhihu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Gaokao.cn is founded in Beijing, China.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #164 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Gaokao.cn?
Gaokao.cn is operated by Beijing Zhangshang Gaokao. Private company structure, based on public filings and press reporting.
Where is Gaokao.cn headquartered?
Gaokao.cn is headquartered in Beijing, China.
When was Gaokao.cn founded?
Gaokao.cn was founded in 2013 by Not publicly disclosed.
How many employees does Gaokao.cn have?
Gaokao.cn employs approximately 300+ people.
What is Gaokao.cn's revenue?
Gaokao.cn's revenue: ≈ $60 million annual revenue (est.).
Who are Gaokao.cn's competitors?
Main competitors in China include chsi.com.cn, baidu.com, zhihu.com.
How does Gaokao.cn make money?
Mainly advertising, consulting services.
Is Gaokao.cn publicly traded?
No — Gaokao.cn is not listed as an independent public company; it is operated by Beijing Zhangshang Gaokao.
How many visitors does Gaokao.cn get?
Third-party estimates place Gaokao.cn at roughly 60 million visits per month, mostly from China, with 66% mobile traffic.
Is Gaokao.cn safe?
Gaokao.cn is an established education site founded in 2013 and ranked #164 in China; use the official domain gaokao.cn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgaokao.cn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos