Baidu Baike
China's largest online encyclopedia run by Baidu.
Baidu Baike at a glance
Baidu Baike is an education website and one of the most visited sites in China, currently ranked #158 in the country. It was founded in 2006 by Baidu and is headquartered in Beijing, China. Today Baidu Baike is owned by Baidu, Inc.. Our estimates put its audience at ≈ 400 million visits per month. The business earns money mainly through advertising. Its closest rivals include zhihu.com, wikipedia.org, douban.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 376 million / month | +2% |
| Q2 | ≈ 388 million / month | +3% |
| Q3 | ≈ 400 million / month | +3% |
| Q4 | ≈ 424 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 120 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| baidu baike | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in China
Company information
- Website
- baike.baidu.com
- Sector
- Education
- Owner
- Baidu, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Baidu
- Founded
- 2006
- Headquarters
- Beijing, China
- Employees
- 500+
- Ownership
- Baidu, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Baidu Baike operates an education platform focused on China. China's largest online encyclopedia run by Baidu. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #158 in this index
- Sector rank
- Leading education site in China
- Global rank
- 100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zhihu.com | ≈ 240 million / month | #159 class competitor | — |
| wikipedia.org | ≈ 180 million / month | #160 class competitor | — |
| douban.com | ≈ 120 million / month | #161 class competitor | — |
What is Baidu Baike?
Baidu Baike (baike.baidu.com) is an education platform serving users in China. China's largest online encyclopedia run by Baidu. It ranks #158 among the most visited websites in the country in this index, within the education category.
Who owns Baidu Baike?
The site is operated by Baidu, Inc., founded by Baidu. The company was established in 2006 and is headquartered in Beijing, China. It employs around 500+.
Traffic and audience
Traffic estimates place Baidu Baike at roughly 400 million visits per month, about 13.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Baidu Baike makes money
Revenue comes primarily from advertising, alongside .
Competitors in China
Its closest rivals include zhihu.com, wikipedia.org, douban.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Baidu Baike is founded in Beijing, China.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #158 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Baidu Baike?
Baidu Baike is operated by Baidu, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Baidu Baike headquartered?
Baidu Baike is headquartered in Beijing, China.
When was Baidu Baike founded?
Baidu Baike was founded in 2006 by Baidu.
How many employees does Baidu Baike have?
Baidu Baike employs approximately 500+ people.
What is Baidu Baike's revenue?
Baidu Baike's revenue: ≈ $300 million annual revenue (est.).
Who are Baidu Baike's competitors?
Main competitors in China include zhihu.com, wikipedia.org, douban.com.
How does Baidu Baike make money?
Mainly advertising.
Is Baidu Baike publicly traded?
Baidu Baike's ownership: Subsidiary of public company.
How many visitors does Baidu Baike get?
Third-party estimates place Baidu Baike at roughly 400 million visits per month, mostly from China, with 66% mobile traffic.
Is Baidu Baike safe?
Baidu Baike is an established education site founded in 2006 and ranked #158 in China; use the official domain baike.baidu.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbaike.baidu.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos