Navy Federal Credit Union
The largest U.S. credit union, serving military members, veterans and families.
Navy Federal Credit Union at a glance
Navy Federal Credit Union is a finance & banking website and one of the most visited sites in United States, currently ranked #390 in the country. It was founded in 1933 by Navy Department employees and is headquartered in Vienna, VA, USA. Today Navy Federal Credit Union is owned by Navy Federal Credit Union. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include usaa.com, chase.com, pnc.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| navy federal credit union | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in United States
Company information
- Website
- navyfederal.org
- Sector
- Finance & Banking
- Owner
- Navy Federal Credit Union
- Owner type
- Member-owned cooperative
- Founders
- Navy Department employees
- Founded
- 1933
- Headquarters
- Vienna, VA, USA
- Employees
- 25,000+
- Ownership
- Navy Federal Credit Union controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Member-owned cooperative
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Navy Federal Credit Union operates a bank and digital financial platform focused on United States. The largest U.S. credit union, serving military members, veterans and families. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #390 in this index
- Sector rank
- Leading finance & banking site in United States
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| usaa.com | ≈ 30 million / month | #391 class competitor | — |
| chase.com | ≈ 22.5 million / month | #392 class competitor | — |
| pnc.com | ≈ 15 million / month | #393 class competitor | — |
What is Navy Federal Credit Union?
Navy Federal Credit Union (navyfederal.org) is a bank and digital financial platform serving users in United States. The largest U.S. credit union, serving military members, veterans and families. It ranks #390 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Navy Federal Credit Union?
The site is operated by Navy Federal Credit Union, founded by Navy Department employees. The company was established in 1933 and is headquartered in Vienna, VA, USA. It employs around 25,000+.
Traffic and audience
Traffic estimates place Navy Federal Credit Union at roughly 50 million visits per month, about 1.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Navy Federal Credit Union makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in United States
Its closest rivals include usaa.com, chase.com, pnc.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1933
Navy Federal Credit Union is founded in Vienna, VA, USA.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #390 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Navy Federal Credit Union?
Navy Federal Credit Union is operated by Navy Federal Credit Union. Member-owned cooperative structure, based on public filings and press reporting.
Where is Navy Federal Credit Union headquartered?
Navy Federal Credit Union is headquartered in Vienna, VA, USA.
When was Navy Federal Credit Union founded?
Navy Federal Credit Union was founded in 1933 by Navy Department employees.
How many employees does Navy Federal Credit Union have?
Navy Federal Credit Union employs approximately 25,000+ people.
What is Navy Federal Credit Union's revenue?
Navy Federal Credit Union's revenue: ≈ $11 billion annual revenue (est.).
Who are Navy Federal Credit Union's competitors?
Main competitors in United States include usaa.com, chase.com, pnc.com.
How does Navy Federal Credit Union make money?
Mainly net interest income, fees.
Is Navy Federal Credit Union publicly traded?
No — Navy Federal Credit Union is not listed as an independent public company; it is operated by Navy Federal Credit Union.
How many visitors does Navy Federal Credit Union get?
Third-party estimates place Navy Federal Credit Union at roughly 50 million visits per month, mostly from United States, with 82% mobile traffic.
Is Navy Federal Credit Union safe?
Navy Federal Credit Union is an established finance & banking site founded in 1933 and ranked #390 in United States; use the official domain navyfederal.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnavyfederal.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos