College Board
The nonprofit behind the SAT and AP exams with college planning tools.
College Board at a glance
College Board is an education website and one of the most visited sites in United States, currently ranked #386 in the country. It was founded in 1900 by Nicholas Murray Butler and is headquartered in New York, NY, USA. Today College Board is owned by College Board. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through exam fees, program fees. Its closest rivals include act.org, niche.com, khanacademy.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| college board | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- collegeboard.org
- Sector
- Education
- Owner
- College Board
- Owner type
- Nonprofit
- Founders
- Nicholas Murray Butler
- Founded
- 1900
- Headquarters
- New York, NY, USA
- Employees
- 2,000+
- Ownership
- College Board controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.1 billion annual revenue (est.)
- Languages
- English, Spanish
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $1.1 billion annual revenue (est.)
- Ownership
- Nonprofit
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
College Board operates an education platform focused on United States. The nonprofit behind the SAT and AP exams with college planning tools. Revenue comes mainly from exam fees, supported by the other lines listed below.
- Exam fees
- Program fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #386 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| act.org | ≈ 30 million / month | #387 class competitor | — |
| niche.com | ≈ 22.5 million / month | #388 class competitor | — |
| khanacademy.org | ≈ 15 million / month | #389 class competitor | — |
What is College Board?
College Board (collegeboard.org) is an education platform serving users in United States. The nonprofit behind the SAT and AP exams with college planning tools. It ranks #386 among the most visited websites in the country in this index, within the education category.
Who owns College Board?
The site is operated by College Board, founded by Nicholas Murray Butler. The company was established in 1900 and is headquartered in New York, NY, USA. It employs around 2,000+.
Traffic and audience
Traffic estimates place College Board at roughly 50 million visits per month, about 1.7 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How College Board makes money
Revenue comes primarily from exam fees, alongside program fees.
Competitors in United States
Its closest rivals include act.org, niche.com, khanacademy.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1900
College Board is founded in New York, NY, USA.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #386 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns College Board?
College Board is operated by College Board. Nonprofit structure, based on public filings and press reporting.
Where is College Board headquartered?
College Board is headquartered in New York, NY, USA.
When was College Board founded?
College Board was founded in 1900 by Nicholas Murray Butler.
How many employees does College Board have?
College Board employs approximately 2,000+ people.
What is College Board's revenue?
College Board's revenue: ≈ $1.1 billion annual revenue (est.).
Who are College Board's competitors?
Main competitors in United States include act.org, niche.com, khanacademy.org.
How does College Board make money?
Mainly exam fees, program fees.
Is College Board publicly traded?
No — College Board is not listed as an independent public company; it is operated by College Board.
How many visitors does College Board get?
Third-party estimates place College Board at roughly 50 million visits per month, mostly from United States, with 66% mobile traffic.
Is College Board safe?
College Board is an established education site founded in 1900 and ranked #386 in United States; use the official domain collegeboard.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscollegeboard.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos