Ping An
A major Chinese insurer and financial services conglomerate.
Ping An at a glance
Ping An is a finance & banking website and one of the most visited sites in China, currently ranked #142 in the country. It was founded in 1988 by Peter Ma and is headquartered in Shenzhen, China. Today Ping An is owned by Ping An Insurance. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through insurance premiums, banking, investments. Its closest rivals include cmbchina.com, icbc.com.cn, alipay.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ping an | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in China
Company information
- Website
- pingan.com
- Sector
- Finance & Banking
- Owner
- Ping An Insurance
- Owner type
- Public company
- Founders
- Peter Ma
- Founded
- 1988
- Headquarters
- Shenzhen, China
- Employees
- 300,000+
- Ownership
- Ping An Insurance controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $180 billion annual revenue (est.)
- Languages
- Chinese, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $180 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ping An operates a bank and digital financial platform focused on China. A major Chinese insurer and financial services conglomerate. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
- Banking
- Investments
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #142 in this index
- Sector rank
- Leading finance & banking site in China
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cmbchina.com | ≈ 36 million / month | #143 class competitor | — |
| icbc.com.cn | ≈ 27 million / month | #144 class competitor | — |
| alipay.com | ≈ 18 million / month | #145 class competitor | — |
What is Ping An?
Ping An (pingan.com) is a bank and digital financial platform serving users in China. A major Chinese insurer and financial services conglomerate. It ranks #142 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Ping An?
The site is operated by Ping An Insurance, founded by Peter Ma. The company was established in 1988 and is headquartered in Shenzhen, China. It employs around 300,000+.
Traffic and audience
Traffic estimates place Ping An at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Ping An makes money
Revenue comes primarily from insurance premiums, alongside banking, investments.
Competitors in China
Its closest rivals include cmbchina.com, icbc.com.cn, alipay.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1988
Ping An is founded in Shenzhen, China.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #142 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Ping An?
Ping An is operated by Ping An Insurance. Public company structure, based on public filings and press reporting.
Where is Ping An headquartered?
Ping An is headquartered in Shenzhen, China.
When was Ping An founded?
Ping An was founded in 1988 by Peter Ma.
How many employees does Ping An have?
Ping An employs approximately 300,000+ people.
What is Ping An's revenue?
Ping An's revenue: ≈ $180 billion annual revenue (est.).
Who are Ping An's competitors?
Main competitors in China include cmbchina.com, icbc.com.cn, alipay.com.
How does Ping An make money?
Mainly insurance premiums, banking, investments.
Is Ping An publicly traded?
Ping An's ownership: Public company.
How many visitors does Ping An get?
Third-party estimates place Ping An at roughly 60 million visits per month, mostly from China, with 82% mobile traffic.
Is Ping An safe?
Ping An is an established finance & banking site founded in 1988 and ranked #142 in China; use the official domain pingan.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspingan.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos