China Weather
The official China Meteorological Administration weather portal.
China Weather at a glance
China Weather is a website and one of the most visited sites in China, currently ranked #181 in the country. It was founded in 1998 by Chinese State and is headquartered in Beijing, China. Today China Weather is owned by China Meteorological Administration. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through public funding, advertising. Its closest rivals include moji.com, baidu.com, sina.com.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| china weather | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- weather.com.cn
- Sector
- Technology
- Owner
- China Meteorological Administration
- Owner type
- Government agency
- Founders
- Chinese State
- Founded
- 1998
- Headquarters
- Beijing, China
- Employees
- 500+
- Ownership
- China Meteorological Administration controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
China Weather operates a technology platform focused on China. The official China Meteorological Administration weather portal. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #181 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| moji.com | ≈ 90 million / month | #182 class competitor | — |
| baidu.com | ≈ 67.5 million / month | #183 class competitor | — |
| sina.com.cn | ≈ 45 million / month | #184 class competitor | — |
What is China Weather?
China Weather (weather.com.cn) is a technology platform serving users in China. The official China Meteorological Administration weather portal. It ranks #181 among the most visited websites in the country in this index, within the technology category.
Who owns China Weather?
The site is operated by China Meteorological Administration, founded by Chinese State. The company was established in 1998 and is headquartered in Beijing, China. It employs around 500+.
Traffic and audience
Traffic estimates place China Weather at roughly 150 million visits per month, about 5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How China Weather makes money
Revenue comes primarily from public funding, alongside advertising.
Competitors in China
Its closest rivals include moji.com, baidu.com, sina.com.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
China Weather is founded in Beijing, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns China Weather?
China Weather is operated by China Meteorological Administration. Government agency structure, based on public filings and press reporting.
Where is China Weather headquartered?
China Weather is headquartered in Beijing, China.
When was China Weather founded?
China Weather was founded in 1998 by Chinese State.
How many employees does China Weather have?
China Weather employs approximately 500+ people.
What is China Weather's revenue?
China Weather's revenue: ≈ $50 million annual revenue (est.).
Who are China Weather's competitors?
Main competitors in China include moji.com, baidu.com, sina.com.cn.
How does China Weather make money?
Mainly public funding, advertising.
Is China Weather publicly traded?
China Weather's ownership: Government agency.
How many visitors does China Weather get?
Third-party estimates place China Weather at roughly 150 million visits per month, mostly from China, with 68% mobile traffic.
Is China Weather safe?
China Weather is an established technology site founded in 1998 and ranked #181 in China; use the official domain weather.com.cn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsweather.com.cn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos