Yiche
A Chinese car buying and information platform.
Yiche at a glance
Yiche is an automotive website and one of the most visited sites in China, currently ranked #176 in the country. It was founded in 2000 by Li Bin and is headquartered in Beijing, China. Today Yiche is owned by Yiche Group. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through dealer advertising, leads. Its closest rivals include autohome.com.cn, dongchedi.com, xcar.com.cn.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yiche | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in China
Company information
- Website
- bitauto.com
- Sector
- Automotive
- Owner
- Yiche Group
- Owner type
- Private company
- Founders
- Li Bin
- Founded
- 2000
- Headquarters
- Beijing, China
- Employees
- 3,000+
- Ownership
- Yiche Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yiche operates an automotive marketplace focused on China. A Chinese car buying and information platform. Revenue comes mainly from dealer advertising, supported by the other lines listed below.
- Dealer advertising
- Leads
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #176 in this index
- Sector rank
- Leading automotive site in China
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| autohome.com.cn | ≈ 48 million / month | #177 class competitor | — |
| dongchedi.com | ≈ 36 million / month | #178 class competitor | — |
| xcar.com.cn | ≈ 24 million / month | #179 class competitor | — |
What is Yiche?
Yiche (bitauto.com) is an automotive marketplace serving users in China. A Chinese car buying and information platform. It ranks #176 among the most visited websites in the country in this index, within the automotive category.
Who owns Yiche?
The site is operated by Yiche Group, founded by Li Bin. The company was established in 2000 and is headquartered in Beijing, China. It employs around 3,000+.
Traffic and audience
Traffic estimates place Yiche at roughly 80 million visits per month, about 2.7 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Yiche makes money
Revenue comes primarily from dealer advertising, alongside leads.
Competitors in China
Its closest rivals include autohome.com.cn, dongchedi.com, xcar.com.cn.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Yiche is founded in Beijing, China.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Yiche?
Yiche is operated by Yiche Group. Private company structure, based on public filings and press reporting.
Where is Yiche headquartered?
Yiche is headquartered in Beijing, China.
When was Yiche founded?
Yiche was founded in 2000 by Li Bin.
How many employees does Yiche have?
Yiche employs approximately 3,000+ people.
What is Yiche's revenue?
Yiche's revenue: ≈ $700 million annual revenue (est.).
Who are Yiche's competitors?
Main competitors in China include autohome.com.cn, dongchedi.com, xcar.com.cn.
How does Yiche make money?
Mainly dealer advertising, leads.
Is Yiche publicly traded?
No — Yiche is not listed as an independent public company; it is operated by Yiche Group.
How many visitors does Yiche get?
Third-party estimates place Yiche at roughly 80 million visits per month, mostly from China, with 70% mobile traffic.
Is Yiche safe?
Yiche is an established automotive site founded in 2000 and ranked #176 in China; use the official domain bitauto.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbitauto.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos