ZOL
A Chinese tech product information and review portal.
ZOL at a glance
ZOL is a technology website and one of the most visited sites in China, currently ranked #190 in the country. It was founded in 1999 by Not publicly disclosed and is headquartered in Beijing, China. Today ZOL is owned by Zhongguancun Online. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through advertising, leads. Its closest rivals include pconline.com.cn, ithome.com, it168.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zol | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- zol.com.cn
- Sector
- Technology
- Owner
- Zhongguancun Online
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1999
- Headquarters
- Beijing, China
- Employees
- 500+
- Ownership
- Zhongguancun Online controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ZOL operates a technology platform focused on China. A Chinese tech product information and review portal. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Leads
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #190 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pconline.com.cn | ≈ 48 million / month | #191 class competitor | — |
| ithome.com | ≈ 36 million / month | #192 class competitor | — |
| it168.com | ≈ 24 million / month | #193 class competitor | — |
What is ZOL?
ZOL (zol.com.cn) is a technology platform serving users in China. A Chinese tech product information and review portal. It ranks #190 among the most visited websites in the country in this index, within the technology category.
Who owns ZOL?
The site is operated by Zhongguancun Online, founded by Not publicly disclosed. The company was established in 1999 and is headquartered in Beijing, China. It employs around 500+.
Traffic and audience
Traffic estimates place ZOL at roughly 80 million visits per month, about 2.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How ZOL makes money
Revenue comes primarily from advertising, alongside leads.
Competitors in China
Its closest rivals include pconline.com.cn, ithome.com, it168.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
ZOL is founded in Beijing, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #190 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns ZOL?
ZOL is operated by Zhongguancun Online. Private company structure, based on public filings and press reporting.
Where is ZOL headquartered?
ZOL is headquartered in Beijing, China.
When was ZOL founded?
ZOL was founded in 1999 by Not publicly disclosed.
How many employees does ZOL have?
ZOL employs approximately 500+ people.
What is ZOL's revenue?
ZOL's revenue: ≈ $60 million annual revenue (est.).
Who are ZOL's competitors?
Main competitors in China include pconline.com.cn, ithome.com, it168.com.
How does ZOL make money?
Mainly advertising, leads.
Is ZOL publicly traded?
No — ZOL is not listed as an independent public company; it is operated by Zhongguancun Online.
How many visitors does ZOL get?
Third-party estimates place ZOL at roughly 80 million visits per month, mostly from China, with 68% mobile traffic.
Is ZOL safe?
ZOL is an established technology site founded in 1999 and ranked #190 in China; use the official domain zol.com.cn and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszol.com.cn
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos