36Kr
A Chinese startup and technology news platform.
36Kr at a glance
36Kr is a technology website and one of the most visited sites in China, currently ranked #192 in the country. It was founded in 2010 by Liu Chengcheng and is headquartered in Beijing, China. Today 36Kr is owned by 36Kr Holdings. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through advertising, subscriptions, events. Its closest rivals include ithome.com, huxiu.com, techcrunch.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 36kr | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in China
Company information
- Website
- 36kr.com
- Sector
- Technology
- Owner
- 36Kr Holdings
- Owner type
- Public company
- Founders
- Liu Chengcheng
- Founded
- 2010
- Headquarters
- Beijing, China
- Employees
- 500+
- Ownership
- 36Kr Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
36Kr operates a technology platform focused on China. A Chinese startup and technology news platform. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
- Events
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #192 in this index
- Sector rank
- Leading technology site in China
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ithome.com | ≈ 24 million / month | #193 class competitor | — |
| huxiu.com | ≈ 18 million / month | #194 class competitor | — |
| techcrunch.com | ≈ 12 million / month | #195 class competitor | — |
What is 36Kr?
36Kr (36kr.com) is a technology platform serving users in China. A Chinese startup and technology news platform. It ranks #192 among the most visited websites in the country in this index, within the technology category.
Who owns 36Kr?
The site is operated by 36Kr Holdings, founded by Liu Chengcheng. The company was established in 2010 and is headquartered in Beijing, China. It employs around 500+.
Traffic and audience
Traffic estimates place 36Kr at roughly 40 million visits per month, about 1.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How 36Kr makes money
Revenue comes primarily from advertising, alongside subscriptions, events.
Competitors in China
Its closest rivals include ithome.com, huxiu.com, techcrunch.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
36Kr is founded in Beijing, China.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #192 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns 36Kr?
36Kr is operated by 36Kr Holdings. Public company structure, based on public filings and press reporting.
Where is 36Kr headquartered?
36Kr is headquartered in Beijing, China.
When was 36Kr founded?
36Kr was founded in 2010 by Liu Chengcheng.
How many employees does 36Kr have?
36Kr employs approximately 500+ people.
What is 36Kr's revenue?
36Kr's revenue: ≈ $50 million annual revenue (est.).
Who are 36Kr's competitors?
Main competitors in China include ithome.com, huxiu.com, techcrunch.com.
How does 36Kr make money?
Mainly advertising, subscriptions, events.
Is 36Kr publicly traded?
36Kr's ownership: Public company.
How many visitors does 36Kr get?
Third-party estimates place 36Kr at roughly 40 million visits per month, mostly from China, with 68% mobile traffic.
Is 36Kr safe?
36Kr is an established technology site founded in 2010 and ranked #192 in China; use the official domain 36kr.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements36kr.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos