Back Market
A marketplace for refurbished electronics such as phones and laptops.
Back Market at a glance
Back Market is an e-commerce website and one of the most visited sites in France, currently ranked #144 in the country. It was founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, Vianney Vaute and is headquartered in Paris, France. Today Back Market is owned by Back Market SAS. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through marketplace commissions. Its closest rivals include amazon.fr, fnac.com, cdiscount.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| back market | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in France
Company information
- Website
- backmarket.fr
- Sector
- E-commerce
- Owner
- Back Market SAS
- Owner type
- Private company
- Founders
- Thibaud Hug de Larauze, Quentin Le Brouster, Vianney Vaute
- Founded
- 2014
- Headquarters
- Paris, France
- Employees
- 700+
- Ownership
- Back Market SAS controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- French, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Back Market operates an online retail and marketplace platform focused on France. A marketplace for refurbished electronics such as phones and laptops. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #144 in this index
- Sector rank
- Leading e-commerce site in France
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.fr | ≈ 18 million / month | #145 class competitor | — |
| fnac.com | ≈ 13.5 million / month | #146 class competitor | — |
| cdiscount.com | ≈ 9 million / month | #147 class competitor | — |
What is Back Market?
Back Market (backmarket.fr) is an online retail and marketplace platform serving users in France. A marketplace for refurbished electronics such as phones and laptops. It ranks #144 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Back Market?
The site is operated by Back Market SAS, founded by Thibaud Hug de Larauze, Quentin Le Brouster, Vianney Vaute. The company was established in 2014 and is headquartered in Paris, France. It employs around 700+.
Traffic and audience
Traffic estimates place Back Market at roughly 30 million visits per month, about 1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Back Market makes money
Revenue comes primarily from marketplace commissions, alongside .
Competitors in France
Its closest rivals include amazon.fr, fnac.com, cdiscount.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Back Market is founded in Paris, France.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #144 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Back Market?
Back Market is operated by Back Market SAS. Private company structure, based on public filings and press reporting.
Where is Back Market headquartered?
Back Market is headquartered in Paris, France.
When was Back Market founded?
Back Market was founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, Vianney Vaute.
How many employees does Back Market have?
Back Market employs approximately 700+ people.
What is Back Market's revenue?
Back Market's revenue: ≈ $3 billion annual revenue (est.).
Who are Back Market's competitors?
Main competitors in France include amazon.fr, fnac.com, cdiscount.com.
How does Back Market make money?
Mainly marketplace commissions.
Is Back Market publicly traded?
No — Back Market is not listed as an independent public company; it is operated by Back Market SAS.
How many visitors does Back Market get?
Third-party estimates place Back Market at roughly 30 million visits per month, mostly from France, with 76% mobile traffic.
Is Back Market safe?
Back Market is an established e-commerce site founded in 2014 and ranked #144 in France; use the official domain backmarket.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbackmarket.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos