Vinted
A second-hand fashion marketplace where users buy and sell clothing and accessories.
Vinted at a glance
Vinted is an e-commerce website and one of the most visited sites in France, currently ranked #140 in the country. It was founded in 2008 by Milda Mitkute, Justas Janauskas and is headquartered in Vilnius, Lithuania (major French market). Today Vinted is owned by Vinted UAB. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through buyer protection fees, promotion fees. Its closest rivals include leboncoin.fr, vestiairecollective.com, shein.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| vinted | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in France
Company information
- Website
- vinted.fr
- Sector
- E-commerce
- Owner
- Vinted UAB
- Owner type
- Private company
- Founders
- Milda Mitkute, Justas Janauskas
- Founded
- 2008
- Headquarters
- Vilnius, Lithuania (major French market)
- Employees
- 1,500+
- Ownership
- Vinted UAB controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $800 million annual revenue (est.)
- Languages
- French, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $800 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Vinted operates an online retail and marketplace platform focused on France. A second-hand fashion marketplace where users buy and sell clothing and accessories. Revenue comes mainly from buyer protection fees, supported by the other lines listed below.
- Buyer protection fees
- Promotion fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #140 in this index
- Sector rank
- Leading e-commerce site in France
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| leboncoin.fr | ≈ 66 million / month | #141 class competitor | — |
| vestiairecollective.com | ≈ 49.5 million / month | #142 class competitor | — |
| shein.com | ≈ 33 million / month | #143 class competitor | — |
What is Vinted?
Vinted (vinted.fr) is an online retail and marketplace platform serving users in France. A second-hand fashion marketplace where users buy and sell clothing and accessories. It ranks #140 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Vinted?
The site is operated by Vinted UAB, founded by Milda Mitkute, Justas Janauskas. The company was established in 2008 and is headquartered in Vilnius, Lithuania (major French market). It employs around 1,500+.
Traffic and audience
Traffic estimates place Vinted at roughly 110 million visits per month, about 3.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Vinted makes money
Revenue comes primarily from buyer protection fees, alongside promotion fees.
Competitors in France
Its closest rivals include leboncoin.fr, vestiairecollective.com, shein.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2008
Vinted is founded in Vilnius, Lithuania (major French market).
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #140 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Vinted?
Vinted is operated by Vinted UAB. Private company structure, based on public filings and press reporting.
Where is Vinted headquartered?
Vinted is headquartered in Vilnius, Lithuania (major French market).
When was Vinted founded?
Vinted was founded in 2008 by Milda Mitkute, Justas Janauskas.
How many employees does Vinted have?
Vinted employs approximately 1,500+ people.
What is Vinted's revenue?
Vinted's revenue: ≈ $800 million annual revenue (est.).
Who are Vinted's competitors?
Main competitors in France include leboncoin.fr, vestiairecollective.com, shein.com.
How does Vinted make money?
Mainly buyer protection fees, promotion fees.
Is Vinted publicly traded?
No — Vinted is not listed as an independent public company; it is operated by Vinted UAB.
How many visitors does Vinted get?
Third-party estimates place Vinted at roughly 110 million visits per month, mostly from France, with 76% mobile traffic.
Is Vinted safe?
Vinted is an established e-commerce site founded in 2008 and ranked #140 in France; use the official domain vinted.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvinted.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos