Leroy Merlin
France's leading home improvement retailer selling tools, building materials and garden products online.
Leroy Merlin at a glance
Leroy Merlin is an e-commerce website and one of the most visited sites in France, currently ranked #136 in the country. It was founded in 1923 by Adolphe Leroy, Rose Merlin and is headquartered in Lesquin, France. Today Leroy Merlin is owned by Adeo Group (Mulliez family). Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through product sales, services, marketplace commissions. Its closest rivals include castorama.fr, bricodepot.fr, manomano.fr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| leroy merlin | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in France
Company information
- Website
- leroymerlin.fr
- Sector
- E-commerce
- Owner
- Adeo Group (Mulliez family)
- Owner type
- Private company
- Founders
- Adolphe Leroy, Rose Merlin
- Founded
- 1923
- Headquarters
- Lesquin, France
- Employees
- 30,000+
- Ownership
- Adeo Group (Mulliez family) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Leroy Merlin operates an online retail and marketplace platform focused on France. France's leading home improvement retailer selling tools, building materials and garden products online. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Services
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #136 in this index
- Sector rank
- Leading e-commerce site in France
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| castorama.fr | ≈ 33 million / month | #137 class competitor | — |
| bricodepot.fr | ≈ 24.7 million / month | #138 class competitor | — |
| manomano.fr | ≈ 16.5 million / month | #139 class competitor | — |
What is Leroy Merlin?
Leroy Merlin (leroymerlin.fr) is an online retail and marketplace platform serving users in France. France's leading home improvement retailer selling tools, building materials and garden products online. It ranks #136 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Leroy Merlin?
The site is operated by Adeo Group (Mulliez family), founded by Adolphe Leroy, Rose Merlin. The company was established in 1923 and is headquartered in Lesquin, France. It employs around 30,000+.
Traffic and audience
Traffic estimates place Leroy Merlin at roughly 55 million visits per month, about 1.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Leroy Merlin makes money
Revenue comes primarily from product sales, alongside services, marketplace commissions.
Competitors in France
Its closest rivals include castorama.fr, bricodepot.fr, manomano.fr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1923
Leroy Merlin is founded in Lesquin, France.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #136 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Leroy Merlin?
Leroy Merlin is operated by Adeo Group (Mulliez family). Private company structure, based on public filings and press reporting.
Where is Leroy Merlin headquartered?
Leroy Merlin is headquartered in Lesquin, France.
When was Leroy Merlin founded?
Leroy Merlin was founded in 1923 by Adolphe Leroy, Rose Merlin.
How many employees does Leroy Merlin have?
Leroy Merlin employs approximately 30,000+ people.
What is Leroy Merlin's revenue?
Leroy Merlin's revenue: ≈ $9 billion annual revenue (est.).
Who are Leroy Merlin's competitors?
Main competitors in France include castorama.fr, bricodepot.fr, manomano.fr.
How does Leroy Merlin make money?
Mainly product sales, services, marketplace commissions.
Is Leroy Merlin publicly traded?
No — Leroy Merlin is not listed as an independent public company; it is operated by Adeo Group (Mulliez family).
How many visitors does Leroy Merlin get?
Third-party estimates place Leroy Merlin at roughly 55 million visits per month, mostly from France, with 76% mobile traffic.
Is Leroy Merlin safe?
Leroy Merlin is an established e-commerce site founded in 1923 and ranked #136 in France; use the official domain leroymerlin.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsleroymerlin.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos