PAP
A French property site for direct listings between private sellers and renters.
PAP at a glance
PAP is a real estate website and one of the most visited sites in France, currently ranked #149 in the country. It was founded in 1965 by Not publicly disclosed and is headquartered in Paris, France. Today PAP is owned by Groupe Pap. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include seloger.com, leboncoin.fr, bienici.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in France, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- France86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- France
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pap | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the France web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in France
Company information
- Website
- pap.fr
- Sector
- Real Estate
- Owner
- Groupe Pap
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1965
- Headquarters
- Paris, France
- Employees
- 100+
- Ownership
- Groupe Pap controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $30 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PAP operates a real estate marketplace focused on France. A French property site for direct listings between private sellers and renters. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- France
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (France)
- #149 in this index
- Sector rank
- Leading real estate site in France
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| seloger.com | ≈ 9 million / month | #150 class competitor | — |
| leboncoin.fr | ≈ 6.7 million / month | #151 class competitor | — |
| bienici.com | ≈ 4.5 million / month | #152 class competitor | — |
What is PAP?
PAP (pap.fr) is a real estate marketplace serving users in France. A French property site for direct listings between private sellers and renters. It ranks #149 among the most visited websites in the country in this index, within the real estate category.
Who owns PAP?
The site is operated by Groupe Pap, founded by Not publicly disclosed. The company was established in 1965 and is headquartered in Paris, France. It employs around 100+.
Traffic and audience
Traffic estimates place PAP at roughly 15 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How PAP makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in France
Its closest rivals include seloger.com, leboncoin.fr, bienici.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1965
PAP is founded in Paris, France.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #149 among the most visited websites in France.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns PAP?
PAP is operated by Groupe Pap. Private company structure, based on public filings and press reporting.
Where is PAP headquartered?
PAP is headquartered in Paris, France.
When was PAP founded?
PAP was founded in 1965 by Not publicly disclosed.
How many employees does PAP have?
PAP employs approximately 100+ people.
What is PAP's revenue?
PAP's revenue: ≈ $30 million annual revenue (est.).
Who are PAP's competitors?
Main competitors in France include seloger.com, leboncoin.fr, bienici.com.
How does PAP make money?
Mainly listing fees, advertising.
Is PAP publicly traded?
No — PAP is not listed as an independent public company; it is operated by Groupe Pap.
How many visitors does PAP get?
Third-party estimates place PAP at roughly 15 million visits per month, mostly from France, with 68% mobile traffic.
Is PAP safe?
PAP is an established real estate site founded in 1965 and ranked #149 in France; use the official domain pap.fr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspap.fr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFrance and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos