Anjuke
A Chinese property listing platform for sales and rentals.
Anjuke at a glance
Anjuke is a real estate website and one of the most visited sites in China, currently ranked #171 in the country. It was founded in 2007 by Gao Jun and is headquartered in Shanghai, China. Today Anjuke is owned by 58.com. Our estimates put its audience at ≈ 100 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include lianjia.com, fang.com, 58.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 94 million / month | +2% |
| Q2 | ≈ 97 million / month | +3% |
| Q3 | ≈ 100 million / month | +3% |
| Q4 | ≈ 106 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in China, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- China86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 30 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- China
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| anjuke | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the China web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in China
Company information
- Website
- anjuke.com
- Sector
- Real Estate
- Owner
- 58.com
- Owner type
- Private company
- Founders
- Gao Jun
- Founded
- 2007
- Headquarters
- Shanghai, China
- Employees
- 3,000+
- Ownership
- 58.com controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Chinese
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Anjuke operates a real estate marketplace focused on China. A Chinese property listing platform for sales and rentals. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- China
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (China)
- #171 in this index
- Sector rank
- Leading real estate site in China
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| lianjia.com | ≈ 60 million / month | #172 class competitor | — |
| fang.com | ≈ 45 million / month | #173 class competitor | — |
| 58.com | ≈ 30 million / month | #174 class competitor | — |
What is Anjuke?
Anjuke (anjuke.com) is a real estate marketplace serving users in China. A Chinese property listing platform for sales and rentals. It ranks #171 among the most visited websites in the country in this index, within the real estate category.
Who owns Anjuke?
The site is operated by 58.com, founded by Gao Jun. The company was established in 2007 and is headquartered in Shanghai, China. It employs around 3,000+.
Traffic and audience
Traffic estimates place Anjuke at roughly 100 million visits per month, about 3.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Anjuke makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in China
Its closest rivals include lianjia.com, fang.com, 58.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Anjuke is founded in Shanghai, China.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #171 among the most visited websites in China.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Anjuke?
Anjuke is operated by 58.com. Private company structure, based on public filings and press reporting.
Where is Anjuke headquartered?
Anjuke is headquartered in Shanghai, China.
When was Anjuke founded?
Anjuke was founded in 2007 by Gao Jun.
How many employees does Anjuke have?
Anjuke employs approximately 3,000+ people.
What is Anjuke's revenue?
Anjuke's revenue: ≈ $400 million annual revenue (est.).
Who are Anjuke's competitors?
Main competitors in China include lianjia.com, fang.com, 58.com.
How does Anjuke make money?
Mainly listing fees, advertising.
Is Anjuke publicly traded?
No — Anjuke is not listed as an independent public company; it is operated by 58.com.
How many visitors does Anjuke get?
Third-party estimates place Anjuke at roughly 100 million visits per month, mostly from China, with 68% mobile traffic.
Is Anjuke safe?
Anjuke is an established real estate site founded in 2007 and ranked #171 in China; use the official domain anjuke.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsanjuke.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChina and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos