Zingat
Real estate portal for residential and commercial listings.
Zingat at a glance
Zingat is a real estate website and one of the most visited sites in Türkiye, currently ranked #19 in the country. It was founded in 2015 by Doğan Holding and is headquartered in Istanbul, Turkey. Today Zingat is owned by Doğan Holding. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through agent advertising, listing fees. Its closest rivals include hepsiemlak.com, emlakjet.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Türkiye, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Türkiye86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Türkiye
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zingat | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Türkiye web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Türkiye
Company information
- Website
- zingat.com
- Sector
- Real Estate
- Owner
- Doğan Holding
- Owner type
- Subsidiary
- Founders
- Doğan Holding
- Founded
- 2015
- Headquarters
- Istanbul, Turkey
- Employees
- 150+
- Ownership
- Doğan Holding controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ ₺200 million annual revenue (est.)
- Languages
- Turkish
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ ₺200 million annual revenue (est.)
- Ownership
- Subsidiary
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zingat operates a real estate marketplace focused on Türkiye. Real estate portal for residential and commercial listings. Revenue comes mainly from agent advertising, supported by the other lines listed below.
- Agent advertising
- Listing fees
Products & services
International presence
- Primary market
- Türkiye
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Türkiye)
- #19 in this index
- Sector rank
- Leading real estate site in Türkiye
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hepsiemlak.com | ≈ 7.2 million / month | #20 class competitor | — |
| emlakjet.com | ≈ 5.4 million / month | #21 class competitor | — |
What is Zingat?
Zingat (zingat.com) is a real estate marketplace serving users in Türkiye. Real estate portal for residential and commercial listings. It ranks #19 among the most visited websites in the country in this index, within the real estate category.
Who owns Zingat?
The site is operated by Doğan Holding, founded by Doğan Holding. The company was established in 2015 and is headquartered in Istanbul, Turkey. It employs around 150+.
Traffic and audience
Traffic estimates place Zingat at roughly 12 million visits per month, about 0.4 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Zingat makes money
Revenue comes primarily from agent advertising, alongside listing fees.
Competitors in Türkiye
Its closest rivals include hepsiemlak.com, emlakjet.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Zingat is founded in Istanbul, Turkey.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #19 among the most visited websites in Türkiye.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Zingat?
Zingat is operated by Doğan Holding. Subsidiary structure, based on public filings and press reporting.
Where is Zingat headquartered?
Zingat is headquartered in Istanbul, Turkey.
When was Zingat founded?
Zingat was founded in 2015 by Doğan Holding.
How many employees does Zingat have?
Zingat employs approximately 150+ people.
What is Zingat's revenue?
Zingat's revenue: ≈ ₺200 million annual revenue (est.).
Who are Zingat's competitors?
Main competitors in Türkiye include hepsiemlak.com, emlakjet.com.
How does Zingat make money?
Mainly agent advertising, listing fees.
Is Zingat publicly traded?
No — Zingat is not listed as an independent public company; it is operated by Doğan Holding.
How many visitors does Zingat get?
Third-party estimates place Zingat at roughly 12 million visits per month, mostly from Türkiye, with 68% mobile traffic.
Is Zingat safe?
Zingat is an established real estate site founded in 2015 and ranked #19 in Türkiye; use the official domain zingat.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszingat.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageTürkiye and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos