Traveloka (traveloka.com)
Southeast Asia's leading online travel platform for flights, hotels and lifestyle bookings, founded in Indonesia.
Traveloka at a glance
Traveloka is a travel website and one of the most visited sites in Indonesia, currently ranked #7 in the country. It was founded in 2012 by Ferry Unardi, Derianto Kusuma, Albert Zhang and is headquartered in Jakarta, Indonesia. Today Traveloka is owned by Traveloka Holding Limited. Our estimates put its audience at ≈ 95 million visits per month. The business earns money mainly through commission and success fees on transactions, sponsored placements and featured listings, subscription or membership tiers. Its closest rivals include Tokopedia, Shopee Indonesia, Bukalapak, Blibli.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ ≈ 95 million | +2% |
| Q2 | ≈ ≈ 95 million | -1% |
| Q3 | ≈ ≈ 95 million | +5% |
| Q4 | ≈ ≈ 95 million | +1% |
Traffic sources
- Direct35%
App and bookmark traffic
- Organic search32%
- Referral12%
- Social14%
- Paid & other7%
Audience & demographics
- Men52%
- Women48%
- Age 18-2426%
- Age 25-3434%
- Age 35-5428%
- Age 55+12%
Traveloka's audience is concentrated among younger, urban, mobile-first Indonesians in Java's major cities, reflecting the country's smartphone-led internet adoption.
Geographic reach
- Indonesia88%
- Malaysia3%
- Singapore2%
- Other7%
SEO profile
- Organic keywords
- ≈ 3.8 million
- Estimated organic traffic
- ≈ ≈ 95 million
- Strongest clusters
- Travel category and brand terms in Bahasa Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| traveloka | 1 | Very high | — |
| traveloka indonesia | 1 | High | — |
| traveloka login | 1 | High | — |
Backlink profile
- Referring domains
- ≈ 240 thousand
- Link profile
- Cited by Indonesian tech, business and consumer media
Top referral sources
- Google45%
- Direct / app30%
- Facebook10%
- Instagram8%
- Other7%
Technology stack
Website technologies
Advertising & analytics technologies
Traveloka runs a microservices architecture on cloud infrastructure to handle high-volume mobile traffic typical of Indonesia's app-first market.
Mobile app statistics
- Cumulative app downloads
- ≈ 185 million
- Monthly active app users
- ≈ 55 million
Company information
- Website
- traveloka.com
- Sector
- Travel
- Owner
- Traveloka Holding Limited
- Owner type
- Private company
- Founders
- Ferry Unardi, Derianto Kusuma, Albert Zhang
- Founded
- 2012
- Headquarters
- Jakarta, Indonesia
- Employees
- ≈ 4,000
- Ownership
- Traveloka Holding Limited holds full or majority control of Traveloka's operating entity in Indonesia.
- Valuation
- Publicly listed via Traveloka Holding Limited
- Revenue
- ≈ IDR 3.3 trillion annually (segment estimate)
- Languages
- Indonesian, with English support
- Top traffic sources
- Direct navigation, organic search, app deep links
Ownership, investors & funding history
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2012 | Founded | N/A | Founding team |
| 2020s | Group integration / listing | N/A | Traveloka Holding Limited |
Financials
- Segment revenue
- ≈ IDR 3.3 trillion / year
- Funding model
- Group-backed or publicly listed financing
Business model & revenue
Traveloka operates as a Jakarta-founded online travel agency offering flight, hotel, train and attraction bookings across Southeast Asia, monetising primarily through transaction commissions and advertising targeted at Indonesia's large online population.
- Commission and success fees on transactions
- Sponsored placements and featured listings
- Subscription or membership tiers
- Programmatic advertising exchanges
Products & services
Core travel platform serving Indonesian consumers.
Primary channel for transactions and engagement.
Seller ecosystem
- Content contributors
- In-house editorial and regional correspondents
- Advertisers
- Local and multinational brands
International presence
- Regional footprint
- Part of a broader Southeast Asian network
Employee statistics
Customer statistics
API & developer information
- Developer/partner API
- Available to selected merchant, advertiser or media partners
Website rankings
- Indonesia sector rank
- #7
- Overall Indonesia web traffic rank
- ≈ Top 14
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| Shopee Indonesia | Comparable scale | — | Direct sector rival |
Overview
Traveloka (traveloka.com) is a Jakarta-founded online travel agency offering flight, hotel, train and attraction bookings across Southeast Asia, ranked #7 among Indonesia's top websites in the Travel sector.
Traffic Statistics
Traveloka attracts an estimated ≈ 95 million monthly visits, with strong mobile app usage typical of Indonesia's smartphone-driven internet market.
Traffic Sources
Traffic is split fairly evenly between direct navigation, organic search and social referrals, reflecting Traveloka's established brand recognition in Indonesia.
Audience & Demographics
Traveloka's user base skews toward younger, urban Indonesians aged 18-34, with a roughly even gender split.
Geographic Reach
The vast majority of traffic, around 88%, originates from Indonesia, with smaller shares from neighbouring Malaysia and Singapore.
SEO Profile
Traveloka ranks strongly for Bahasa Indonesia brand and category keywords, driving a large share of organic search traffic.
Technology Stack
The platform runs on modern cloud-native infrastructure, combining mobile app frameworks with scalable backend microservices to serve Indonesia's large user base.
Social Media Statistics
Traveloka maintains an active presence on Instagram, Facebook, X and YouTube, engaging millions of Indonesian followers.
Mobile App Statistics
The Traveloka app has been downloaded tens of millions of times, reflecting Indonesia's mobile-first digital consumption habits.
Company Information
Founded in 2012 and headquartered in Jakarta, Indonesia, Traveloka is owned by Traveloka Holding Limited.
Ownership & Investors
Traveloka operates under Traveloka Holding Limited, which holds full or majority control of its Indonesian operations.
Financials
Segment revenue is estimated at roughly IDR 3.3 trillion annually, generated primarily through commissions and advertising.
Business Model
Traveloka operates as a Jakarta-founded online travel agency offering flight, hotel, train and attraction bookings across Southeast Asia, monetising primarily through transaction commissions and advertising targeted at Indonesia's large online population.
Products & Services
Traveloka's core offering centres on its travel platform, complemented by a widely used mobile application.
Competitors
Key competitors include Tokopedia, Shopee Indonesia, Bukalapak, Blibli.
Company History & Milestones
Since launching in 2012, Traveloka has grown alongside Indonesia's rapid internet and smartphone adoption, expanding its user base significantly through the 2020s.
Latest News
Traveloka continues to report steady user growth as reported by Indonesian technology media in 2026.
User Reviews & Ratings
Traveloka is generally well regarded by Indonesian users for convenience and localisation, with occasional complaints about customer support responsiveness.
Pros & Cons
Pros: strong local brand, mobile-first design, wide national reach. Cons: intense sector competition, domestic market dependence, and monetisation pressures.
Key Statistics
≈ 95 million monthly visits, ranked #7 in Indonesia, with an estimated headcount of ≈ 4,000.
Frequently Asked Questions
Who owns Traveloka? Traveloka Holding Limited. Is it free? Yes, monetised via commissions and ads.
Data Sources
Company disclosures from Traveloka Holding Limited and Similarweb estimates.
Last Updated
September 2026
Related Websites
Tokopedia, Shopee Indonesia, Detik, Kompas, Tribunnews.
Website Rankings
#7 in the Travel sector in Indonesia, among the country's top 10 most visited overall websites.
Revenue & Funding History
Traveloka was founded in 2012 and has since been integrated into or backed by Traveloka Holding Limited.
Employee Statistics
Traveloka employs approximately ≈ 4,000 across engineering, operations and commercial teams.
Customer Statistics
Traveloka reaches an estimated 55 million monthly active users across Indonesia.
Backlink Profile
Traveloka has an estimated 240 thousand referring domains, frequently cited by Indonesian technology, business and consumer media.
Top Organic Keywords
Leading keywords include "traveloka", "traveloka indonesia" and "traveloka login".
Top Referral Sources
Google Search, direct app traffic, Facebook and Instagram are the leading referral channels.
Website Technologies
Kotlin/Java (Android), React / Next.js, Kubernetes, Kafka, Nginx, Cloudflare CDN.
Advertising & Analytics Technologies
Google Ad Manager, Google Analytics, Meta Pixel, First-party recommendation engine.
API & Developer Information
Traveloka offers limited developer or partner-level API access to selected merchants, advertisers or media partners.
International Seller Opportunities
International merchants and cross-border sellers can list via regional marketplace programmes.
Company history & milestones
- 2012
Traveloka founded / launched in Indonesia
- 2020
Accelerated growth during Indonesia's pandemic-era digital adoption
- 2026
Traveloka continues to expand its travel offering across Indonesia
Latest news
- Traveloka reports continued user growthIndonesian tech media · 2026
Pros & cons
Pros
- Strong brand recognition across Indonesia
- Optimised for local mobile-first users
- Wide reach across Indonesian cities and regions
Cons
- Intense local competition in the same sector
- Reliance on the Indonesian domestic market
- Monetisation pressure from ad or commission-based models
Key statistics
Frequently asked questions
Who owns Traveloka?
Traveloka is owned by Traveloka Holding Limited.
Is Traveloka free to use?
Yes, Traveloka is free to use, generating revenue via commissions and advertising.
Popular searches
Data sources & confidence
- Company disclosuresTraveloka Holding Limited
- Similarweb estimatesSimilarweb
- Data confidence
- High for ownership and company milestones; traffic figures are third-party approximations.
- Last updated
- September 2026
Traffic and audience figures are modelled estimates based on public reports and third-party analytics tools.
Social media profiles & statistics