Government#7 in Nepal

Nepal Electricity Authority

State utility portal for billing and outage information.

nea.org.np ↗Updated September 2026

Nepal Electricity Authority at a glance

Nepal Electricity Authority is a government website and one of the most visited sites in Nepal, currently ranked #7 in the country. It was founded in 1985 and is headquartered in Kathmandu, Nepal. Today Nepal Electricity Authority is owned by Government of Nepal. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through not advertising funded — public utility portal. Its closest rivals include esewa.com.np, khalti.com.

Traffic statistics

≈ 5 million
Monthly visits
≈ 1.2 million
Weekly visits
≈ 0.2 million
Daily visits
≈ 2.1 million / month
Unique visitors
#7 in Nepal
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 2
Visits per second
#7
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 4.7 million / month+2%
Q2≈ 4.8 million / month+3%
Q3≈ 5 million / month+3%
Q4≈ 5.3 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Nepal, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Nepal94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 1.5 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Nepal

Top organic keywords

KeywordPositionVolumeTraffic share
nepal electricity authority1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Nepal

Company information

Website
nea.org.np
Sector
Government
Owner
Government of Nepal
Owner type
State-owned utility
Founded
1985
Headquarters
Kathmandu, Nepal
Ownership
Government of Nepal controls the platform. Ownership details are based on public filings and press reporting.
Languages
Nepali, English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Not publicly disclosed
Ownership
State-owned utility
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Nepal Electricity Authority operates an official government service portal focused on Nepal. State utility portal for billing and outage information. Revenue comes mainly from not advertising funded — public utility portal, supported by the other lines listed below.

  • Not advertising funded — public utility portal

International presence

Primary market
Nepal
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 2.1 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Nepal)
#7 in this index
Sector rank
Leading government site in Nepal

Main competitors

esewa.com.npkhalti.com

Website comparisons

WebsiteMonthly visitsRankNotes
esewa.com.np≈ 3 million / month#8 class competitor—
khalti.com≈ 2.3 million / month#9 class competitor—

What is Nepal Electricity Authority?

Nepal Electricity Authority (nea.org.np) is an official government service portal serving users in Nepal. State utility portal for billing and outage information. It ranks #7 among the most visited websites in the country in this index, within the government category.

Who owns Nepal Electricity Authority?

The site is operated by Government of Nepal. The company was established in 1985 and is headquartered in Kathmandu, Nepal.

Traffic and audience

Traffic estimates place Nepal Electricity Authority at roughly 5 million visits per month, about 0.2 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How Nepal Electricity Authority makes money

Revenue comes primarily from not advertising funded — public utility portal, alongside .

Competitors in Nepal

Its closest rivals include esewa.com.np, khalti.com.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1985

    Nepal Electricity Authority is founded in Kathmandu, Nepal.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #7 among the most visited websites in Nepal.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded1985
HeadquartersKathmandu, Nepal
Monthly visits≈ 5 million
Country rank#7 in Nepal
SectorGovernment
Primary marketNepal
Founded1985
Monthly visits≈ 5 million

Frequently asked questions

Who owns Nepal Electricity Authority?

Nepal Electricity Authority is operated by Government of Nepal. State-owned utility structure, based on public filings and press reporting.

Where is Nepal Electricity Authority headquartered?

Nepal Electricity Authority is headquartered in Kathmandu, Nepal.

When was Nepal Electricity Authority founded?

Nepal Electricity Authority was founded in 1985.

What is Nepal Electricity Authority's revenue?

Nepal Electricity Authority does not publish standalone revenue; income comes from not advertising funded — public utility portal.

Who are Nepal Electricity Authority's competitors?

Main competitors in Nepal include esewa.com.np, khalti.com.

How does Nepal Electricity Authority make money?

Mainly not advertising funded — public utility portal.

Is Nepal Electricity Authority publicly traded?

Nepal Electricity Authority's ownership: State-owned utility.

How many visitors does Nepal Electricity Authority get?

Third-party estimates place Nepal Electricity Authority at roughly 5 million visits per month, mostly from Nepal, with 69% mobile traffic.

Is Nepal Electricity Authority safe?

Nepal Electricity Authority is an established government site founded in 1985 and ranked #7 in Nepal; use the official domain nea.org.np and HTTPS.

Popular searches

nepal electricity authoritynepal electricity authority loginnepal electricity authority appwho owns nepal electricity authorityis nepal electricity authority safe

Data sources & confidence

  • Company website and public announcements
    nea.org.np
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Nepal and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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