The Washington Post
A major U.S. newspaper known for political and national reporting, sold largely through digital subscriptions.
The Washington Post at a glance
The Washington Post is a news & media website and one of the most visited sites in United States, currently ranked #109 in the country. It was founded in 1877 by Stilson Hutchins and is headquartered in Washington, DC, USA. Today The Washington Post is owned by Nash Holdings LLC. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through subscriptions, digital advertising. Its closest rivals include nytimes.com, wsj.com, usatoday.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the washington post | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- washingtonpost.com
- Sector
- News & Media
- Owner
- Nash Holdings LLC
- Owner type
- Private company
- Founders
- Stilson Hutchins
- Founded
- 1877
- Headquarters
- Washington, DC, USA
- Employees
- 2,000+
- Ownership
- Nash Holdings LLC controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Washington Post operates a news and media publisher focused on United States. A major U.S. newspaper known for political and national reporting, sold largely through digital subscriptions. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #109 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 480
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nytimes.com | ≈ 72 million / month | #110 class competitor | — |
| wsj.com | ≈ 54 million / month | #111 class competitor | — |
| usatoday.com | ≈ 36 million / month | #112 class competitor | — |
What is The Washington Post?
The Washington Post (washingtonpost.com) is a news and media publisher serving users in United States. A major U.S. newspaper known for political and national reporting, sold largely through digital subscriptions. It ranks #109 among the most visited websites in the country in this index, within the news & media category.
Who owns The Washington Post?
The site is operated by Nash Holdings LLC, founded by Stilson Hutchins. The company was established in 1877 and is headquartered in Washington, DC, USA. It employs around 2,000+.
Traffic and audience
Traffic estimates place The Washington Post at roughly 120 million visits per month, about 4 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Washington Post makes money
Revenue comes primarily from subscriptions, alongside digital advertising.
Competitors in United States
Its closest rivals include nytimes.com, wsj.com, usatoday.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1877
The Washington Post is founded in Washington, DC, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #109 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Washington Post?
The Washington Post is operated by Nash Holdings LLC. Private company structure, based on public filings and press reporting.
Where is The Washington Post headquartered?
The Washington Post is headquartered in Washington, DC, USA.
When was The Washington Post founded?
The Washington Post was founded in 1877 by Stilson Hutchins.
How many employees does The Washington Post have?
The Washington Post employs approximately 2,000+ people.
What is The Washington Post's revenue?
The Washington Post's revenue: ≈ $700 million annual revenue (est.).
Who are The Washington Post's competitors?
Main competitors in United States include nytimes.com, wsj.com, usatoday.com.
How does The Washington Post make money?
Mainly subscriptions, digital advertising.
Is The Washington Post publicly traded?
No — The Washington Post is not listed as an independent public company; it is operated by Nash Holdings LLC.
How many visitors does The Washington Post get?
Third-party estimates place The Washington Post at roughly 120 million visits per month, mostly from United States, with 79% mobile traffic.
Is The Washington Post safe?
The Washington Post is an established news & media site founded in 1877 and ranked #109 in United States; use the official domain washingtonpost.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswashingtonpost.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos