New York Post
A New York tabloid and news site known for breaking news, sports and celebrity coverage.
New York Post at a glance
New York Post is a news & media website and one of the most visited sites in United States, currently ranked #111 in the country. It was founded in 1801 by Alexander Hamilton and is headquartered in New York, NY, USA. Today New York Post is owned by News Corp. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through digital advertising, print sales, affiliate commerce. Its closest rivals include dailymail.co.uk, foxnews.com, usatoday.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| new york post | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- nypost.com
- Sector
- News & Media
- Owner
- News Corp
- Owner type
- Subsidiary of public company
- Founders
- Alexander Hamilton
- Founded
- 1801
- Headquarters
- New York, NY, USA
- Employees
- 500+
- Ownership
- News Corp controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
New York Post operates a news and media publisher focused on United States. A New York tabloid and news site known for breaking news, sports and celebrity coverage. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
- Affiliate commerce
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #111 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| dailymail.co.uk | ≈ 66 million / month | #112 class competitor | — |
| foxnews.com | ≈ 49.5 million / month | #113 class competitor | — |
| usatoday.com | ≈ 33 million / month | #114 class competitor | — |
What is New York Post?
New York Post (nypost.com) is a news and media publisher serving users in United States. A New York tabloid and news site known for breaking news, sports and celebrity coverage. It ranks #111 among the most visited websites in the country in this index, within the news & media category.
Who owns New York Post?
The site is operated by News Corp, founded by Alexander Hamilton. The company was established in 1801 and is headquartered in New York, NY, USA. It employs around 500+.
Traffic and audience
Traffic estimates place New York Post at roughly 110 million visits per month, about 3.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How New York Post makes money
Revenue comes primarily from digital advertising, alongside print sales, affiliate commerce.
Competitors in United States
Its closest rivals include dailymail.co.uk, foxnews.com, usatoday.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1801
New York Post is founded in New York, NY, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns New York Post?
New York Post is operated by News Corp. Subsidiary of public company structure, based on public filings and press reporting.
Where is New York Post headquartered?
New York Post is headquartered in New York, NY, USA.
When was New York Post founded?
New York Post was founded in 1801 by Alexander Hamilton.
How many employees does New York Post have?
New York Post employs approximately 500+ people.
What is New York Post's revenue?
New York Post's revenue: ≈ $300 million annual revenue (est.).
Who are New York Post's competitors?
Main competitors in United States include dailymail.co.uk, foxnews.com, usatoday.com.
How does New York Post make money?
Mainly digital advertising, print sales, affiliate commerce.
Is New York Post publicly traded?
New York Post's ownership: Subsidiary of public company.
How many visitors does New York Post get?
Third-party estimates place New York Post at roughly 110 million visits per month, mostly from United States, with 79% mobile traffic.
Is New York Post safe?
New York Post is an established news & media site founded in 1801 and ranked #111 in United States; use the official domain nypost.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnypost.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos