NPR
A nonprofit public media organization offering radio news, podcasts and online journalism.
NPR at a glance
NPR is a news & media website and one of the most visited sites in United States, currently ranked #107 in the country. It was founded in 1970 by Congress-chartered public radio network and is headquartered in Washington, DC, USA. Today NPR is owned by National Public Radio, Inc.. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through sponsorships, member station fees, donations. Its closest rivals include pbs.org, apnews.com, nytimes.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| npr | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- npr.org
- Sector
- News & Media
- Owner
- National Public Radio, Inc.
- Owner type
- Nonprofit
- Founders
- Congress-chartered public radio network
- Founded
- 1970
- Headquarters
- Washington, DC, USA
- Employees
- 1,000+
- Ownership
- National Public Radio, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Nonprofit
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NPR operates a news and media publisher focused on United States. A nonprofit public media organization offering radio news, podcasts and online journalism. Revenue comes mainly from sponsorships, supported by the other lines listed below.
- Sponsorships
- Member station fees
- Donations
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #107 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 550
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pbs.org | ≈ 54 million / month | #108 class competitor | — |
| apnews.com | ≈ 40.5 million / month | #109 class competitor | — |
| nytimes.com | ≈ 27 million / month | #110 class competitor | — |
What is NPR?
NPR (npr.org) is a news and media publisher serving users in United States. A nonprofit public media organization offering radio news, podcasts and online journalism. It ranks #107 among the most visited websites in the country in this index, within the news & media category.
Who owns NPR?
The site is operated by National Public Radio, Inc., founded by Congress-chartered public radio network. The company was established in 1970 and is headquartered in Washington, DC, USA. It employs around 1,000+.
Traffic and audience
Traffic estimates place NPR at roughly 90 million visits per month, about 3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How NPR makes money
Revenue comes primarily from sponsorships, alongside member station fees, donations.
Competitors in United States
Its closest rivals include pbs.org, apnews.com, nytimes.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1970
NPR is founded in Washington, DC, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #107 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns NPR?
NPR is operated by National Public Radio, Inc.. Nonprofit structure, based on public filings and press reporting.
Where is NPR headquartered?
NPR is headquartered in Washington, DC, USA.
When was NPR founded?
NPR was founded in 1970 by Congress-chartered public radio network.
How many employees does NPR have?
NPR employs approximately 1,000+ people.
What is NPR's revenue?
NPR's revenue: ≈ $300 million annual revenue (est.).
Who are NPR's competitors?
Main competitors in United States include pbs.org, apnews.com, nytimes.com.
How does NPR make money?
Mainly sponsorships, member station fees, donations.
Is NPR publicly traded?
No — NPR is not listed as an independent public company; it is operated by National Public Radio, Inc..
How many visitors does NPR get?
Third-party estimates place NPR at roughly 90 million visits per month, mostly from United States, with 79% mobile traffic.
Is NPR safe?
NPR is an established news & media site founded in 1970 and ranked #107 in United States; use the official domain npr.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnpr.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos