CBS News
The news division of CBS providing breaking news, live streaming and in-depth reporting online.
CBS News at a glance
CBS News is a news & media website and one of the most visited sites in United States, currently ranked #106 in the country. It was founded in 1927 by William S. Paley and is headquartered in New York, NY, USA. Today CBS News is owned by Paramount Global. Our estimates put its audience at ≈ 130 million visits per month. The business earns money mainly through digital advertising, tv advertising. Its closest rivals include nbcnews.com, abcnews.go.com, cnn.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 122 million / month | +2% |
| Q2 | ≈ 126 million / month | +3% |
| Q3 | ≈ 130 million / month | +3% |
| Q4 | ≈ 138 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 39 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| cbs news | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- cbsnews.com
- Sector
- News & Media
- Owner
- Paramount Global
- Owner type
- Public company
- Founders
- William S. Paley
- Founded
- 1927
- Headquarters
- New York, NY, USA
- Employees
- 2,000+
- Ownership
- Paramount Global controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CBS News operates a news and media publisher focused on United States. The news division of CBS providing breaking news, live streaming and in-depth reporting online. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- TV advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #106 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 450
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nbcnews.com | ≈ 78 million / month | #107 class competitor | — |
| abcnews.go.com | ≈ 58.5 million / month | #108 class competitor | — |
| cnn.com | ≈ 39 million / month | #109 class competitor | — |
What is CBS News?
CBS News (cbsnews.com) is a news and media publisher serving users in United States. The news division of CBS providing breaking news, live streaming and in-depth reporting online. It ranks #106 among the most visited websites in the country in this index, within the news & media category.
Who owns CBS News?
The site is operated by Paramount Global, founded by William S. Paley. The company was established in 1927 and is headquartered in New York, NY, USA. It employs around 2,000+.
Traffic and audience
Traffic estimates place CBS News at roughly 130 million visits per month, about 4.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How CBS News makes money
Revenue comes primarily from digital advertising, alongside tv advertising.
Competitors in United States
Its closest rivals include nbcnews.com, abcnews.go.com, cnn.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1927
CBS News is founded in New York, NY, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #106 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns CBS News?
CBS News is operated by Paramount Global. Public company structure, based on public filings and press reporting.
Where is CBS News headquartered?
CBS News is headquartered in New York, NY, USA.
When was CBS News founded?
CBS News was founded in 1927 by William S. Paley.
How many employees does CBS News have?
CBS News employs approximately 2,000+ people.
What is CBS News's revenue?
CBS News's revenue: ≈ $1 billion annual revenue (est.).
Who are CBS News's competitors?
Main competitors in United States include nbcnews.com, abcnews.go.com, cnn.com.
How does CBS News make money?
Mainly digital advertising, tv advertising.
Is CBS News publicly traded?
CBS News's ownership: Public company.
How many visitors does CBS News get?
Third-party estimates place CBS News at roughly 130 million visits per month, mostly from United States, with 79% mobile traffic.
Is CBS News safe?
CBS News is an established news & media site founded in 1927 and ranked #106 in United States; use the official domain cbsnews.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscbsnews.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos