NBC News
The digital arm of NBC News offering breaking news, politics, video and investigative reporting.
NBC News at a glance
NBC News is a news & media website and one of the most visited sites in United States, currently ranked #105 in the country. It was founded in 1996 by NBC, Microsoft and is headquartered in New York, NY, USA. Today NBC News is owned by NBCUniversal (Comcast). Our estimates put its audience at ≈ 140 million visits per month. The business earns money mainly through digital advertising, tv advertising, subscriptions. Its closest rivals include cbsnews.com, abcnews.go.com, usatoday.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 132 million / month | +2% |
| Q2 | ≈ 136 million / month | +3% |
| Q3 | ≈ 140 million / month | +3% |
| Q4 | ≈ 148 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 42 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nbc news | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- nbcnews.com
- Sector
- News & Media
- Owner
- NBCUniversal (Comcast)
- Owner type
- Subsidiary of public company
- Founders
- NBC, Microsoft
- Founded
- 1996
- Headquarters
- New York, NY, USA
- Employees
- 2,000+
- Ownership
- NBCUniversal (Comcast) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NBC News operates a news and media publisher focused on United States. The digital arm of NBC News offering breaking news, politics, video and investigative reporting. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- TV advertising
- Subscriptions
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #105 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cbsnews.com | ≈ 84 million / month | #106 class competitor | — |
| abcnews.go.com | ≈ 63 million / month | #107 class competitor | — |
| usatoday.com | ≈ 42 million / month | #108 class competitor | — |
What is NBC News?
NBC News (nbcnews.com) is a news and media publisher serving users in United States. The digital arm of NBC News offering breaking news, politics, video and investigative reporting. It ranks #105 among the most visited websites in the country in this index, within the news & media category.
Who owns NBC News?
The site is operated by NBCUniversal (Comcast), founded by NBC, Microsoft. The company was established in 1996 and is headquartered in New York, NY, USA. It employs around 2,000+.
Traffic and audience
Traffic estimates place NBC News at roughly 140 million visits per month, about 4.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How NBC News makes money
Revenue comes primarily from digital advertising, alongside tv advertising, subscriptions.
Competitors in United States
Its closest rivals include cbsnews.com, abcnews.go.com, usatoday.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
NBC News is founded in New York, NY, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #105 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns NBC News?
NBC News is operated by NBCUniversal (Comcast). Subsidiary of public company structure, based on public filings and press reporting.
Where is NBC News headquartered?
NBC News is headquartered in New York, NY, USA.
When was NBC News founded?
NBC News was founded in 1996 by NBC, Microsoft.
How many employees does NBC News have?
NBC News employs approximately 2,000+ people.
What is NBC News's revenue?
NBC News's revenue: ≈ $1 billion annual revenue (est.).
Who are NBC News's competitors?
Main competitors in United States include cbsnews.com, abcnews.go.com, usatoday.com.
How does NBC News make money?
Mainly digital advertising, tv advertising, subscriptions.
Is NBC News publicly traded?
NBC News's ownership: Subsidiary of public company.
How many visitors does NBC News get?
Third-party estimates place NBC News at roughly 140 million visits per month, mostly from United States, with 79% mobile traffic.
Is NBC News safe?
NBC News is an established news & media site founded in 1996 and ranked #105 in United States; use the official domain nbcnews.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnbcnews.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos