Bloomberg
A global business and financial news and data provider known for its terminals and market coverage.
Bloomberg at a glance
Bloomberg is a news & media website and one of the most visited sites in United States, currently ranked #101 in the country. It was founded in 1981 by Michael Bloomberg and is headquartered in New York, NY, USA. Today Bloomberg is owned by Bloomberg L.P.. Our estimates put its audience at ≈ 140 million visits per month. The business earns money mainly through terminal subscriptions, digital subscriptions, advertising. Its closest rivals include cnbc.com, wsj.com, reuters.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 132 million / month | +2% |
| Q2 | ≈ 136 million / month | +3% |
| Q3 | ≈ 140 million / month | +3% |
| Q4 | ≈ 148 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 42 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bloomberg | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- bloomberg.com
- Sector
- News & Media
- Owner
- Bloomberg L.P.
- Owner type
- Private company
- Founders
- Michael Bloomberg
- Founded
- 1981
- Headquarters
- New York, NY, USA
- Employees
- 20,000+
- Ownership
- Bloomberg L.P. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $13 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bloomberg operates a news and media publisher focused on United States. A global business and financial news and data provider known for its terminals and market coverage. Revenue comes mainly from terminal subscriptions, supported by the other lines listed below.
- Terminal subscriptions
- Digital subscriptions
- Advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #101 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cnbc.com | ≈ 84 million / month | #102 class competitor | — |
| wsj.com | ≈ 63 million / month | #103 class competitor | — |
| reuters.com | ≈ 42 million / month | #104 class competitor | — |
What is Bloomberg?
Bloomberg (bloomberg.com) is a news and media publisher serving users in United States. A global business and financial news and data provider known for its terminals and market coverage. It ranks #101 among the most visited websites in the country in this index, within the news & media category.
Who owns Bloomberg?
The site is operated by Bloomberg L.P., founded by Michael Bloomberg. The company was established in 1981 and is headquartered in New York, NY, USA. It employs around 20,000+.
Traffic and audience
Traffic estimates place Bloomberg at roughly 140 million visits per month, about 4.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Bloomberg makes money
Revenue comes primarily from terminal subscriptions, alongside digital subscriptions, advertising.
Competitors in United States
Its closest rivals include cnbc.com, wsj.com, reuters.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1981
Bloomberg is founded in New York, NY, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #101 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Bloomberg?
Bloomberg is operated by Bloomberg L.P.. Private company structure, based on public filings and press reporting.
Where is Bloomberg headquartered?
Bloomberg is headquartered in New York, NY, USA.
When was Bloomberg founded?
Bloomberg was founded in 1981 by Michael Bloomberg.
How many employees does Bloomberg have?
Bloomberg employs approximately 20,000+ people.
What is Bloomberg's revenue?
Bloomberg's revenue: ≈ $13 billion annual revenue (est.).
Who are Bloomberg's competitors?
Main competitors in United States include cnbc.com, wsj.com, reuters.com.
How does Bloomberg make money?
Mainly terminal subscriptions, digital subscriptions, advertising.
Is Bloomberg publicly traded?
No — Bloomberg is not listed as an independent public company; it is operated by Bloomberg L.P..
How many visitors does Bloomberg get?
Third-party estimates place Bloomberg at roughly 140 million visits per month, mostly from United States, with 79% mobile traffic.
Is Bloomberg safe?
Bloomberg is an established news & media site founded in 1981 and ranked #101 in United States; use the official domain bloomberg.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbloomberg.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos