Los Angeles Times
A leading West Coast newspaper covering California, national news, business and entertainment.
Los Angeles Times at a glance
Los Angeles Times is a news & media website and one of the most visited sites in United States, currently ranked #110 in the country. It was founded in 1881 by Nathan Cole Jr., Thomas Gardiner and is headquartered in El Segundo, CA, USA. Today Los Angeles Times is owned by California Times. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through subscriptions, digital advertising. Its closest rivals include washingtonpost.com, nytimes.com, sfchronicle.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| los angeles times | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- latimes.com
- Sector
- News & Media
- Owner
- California Times
- Owner type
- Private company
- Founders
- Nathan Cole Jr., Thomas Gardiner
- Founded
- 1881
- Headquarters
- El Segundo, CA, USA
- Employees
- 500+
- Ownership
- California Times controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Los Angeles Times operates a news and media publisher focused on United States. A leading West Coast newspaper covering California, national news, business and entertainment. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #110 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| washingtonpost.com | ≈ 36 million / month | #111 class competitor | — |
| nytimes.com | ≈ 27 million / month | #112 class competitor | — |
| sfchronicle.com | ≈ 18 million / month | #113 class competitor | — |
What is Los Angeles Times?
Los Angeles Times (latimes.com) is a news and media publisher serving users in United States. A leading West Coast newspaper covering California, national news, business and entertainment. It ranks #110 among the most visited websites in the country in this index, within the news & media category.
Who owns Los Angeles Times?
The site is operated by California Times, founded by Nathan Cole Jr., Thomas Gardiner. The company was established in 1881 and is headquartered in El Segundo, CA, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Los Angeles Times at roughly 60 million visits per month, about 2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Los Angeles Times makes money
Revenue comes primarily from subscriptions, alongside digital advertising.
Competitors in United States
Its closest rivals include washingtonpost.com, nytimes.com, sfchronicle.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1881
Los Angeles Times is founded in El Segundo, CA, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #110 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Los Angeles Times?
Los Angeles Times is operated by California Times. Private company structure, based on public filings and press reporting.
Where is Los Angeles Times headquartered?
Los Angeles Times is headquartered in El Segundo, CA, USA.
When was Los Angeles Times founded?
Los Angeles Times was founded in 1881 by Nathan Cole Jr., Thomas Gardiner.
How many employees does Los Angeles Times have?
Los Angeles Times employs approximately 500+ people.
What is Los Angeles Times's revenue?
Los Angeles Times's revenue: ≈ $400 million annual revenue (est.).
Who are Los Angeles Times's competitors?
Main competitors in United States include washingtonpost.com, nytimes.com, sfchronicle.com.
How does Los Angeles Times make money?
Mainly subscriptions, digital advertising.
Is Los Angeles Times publicly traded?
No — Los Angeles Times is not listed as an independent public company; it is operated by California Times.
How many visitors does Los Angeles Times get?
Third-party estimates place Los Angeles Times at roughly 60 million visits per month, mostly from United States, with 79% mobile traffic.
Is Los Angeles Times safe?
Los Angeles Times is an established news & media site founded in 1881 and ranked #110 in United States; use the official domain latimes.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslatimes.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos