HuffPost
A progressive-leaning online news and opinion outlet covering politics, culture and lifestyle.
HuffPost at a glance
HuffPost is a news & media website and one of the most visited sites in United States, currently ranked #114 in the country. It was founded in 2005 by Arianna Huffington, Kenneth Lerer, Jonah Peretti and is headquartered in New York, NY, USA. Today HuffPost is owned by BuzzFeed, Inc.. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through digital advertising, affiliate commerce. Its closest rivals include buzzfeed.com, vox.com, thedailybeast.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| huffpost | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in United States
Company information
- Website
- huffpost.com
- Sector
- News & Media
- Owner
- BuzzFeed, Inc.
- Owner type
- Public company
- Founders
- Arianna Huffington, Kenneth Lerer, Jonah Peretti
- Founded
- 2005
- Headquarters
- New York, NY, USA
- Employees
- 200+
- Ownership
- BuzzFeed, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HuffPost operates a news and media publisher focused on United States. A progressive-leaning online news and opinion outlet covering politics, culture and lifestyle. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Affiliate commerce
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #114 in this index
- Sector rank
- Leading news & media site in United States
- Global rank
- 700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| buzzfeed.com | ≈ 54 million / month | #115 class competitor | — |
| vox.com | ≈ 40.5 million / month | #116 class competitor | — |
| thedailybeast.com | ≈ 27 million / month | #117 class competitor | — |
What is HuffPost?
HuffPost (huffpost.com) is a news and media publisher serving users in United States. A progressive-leaning online news and opinion outlet covering politics, culture and lifestyle. It ranks #114 among the most visited websites in the country in this index, within the news & media category.
Who owns HuffPost?
The site is operated by BuzzFeed, Inc., founded by Arianna Huffington, Kenneth Lerer, Jonah Peretti. The company was established in 2005 and is headquartered in New York, NY, USA. It employs around 200+.
Traffic and audience
Traffic estimates place HuffPost at roughly 90 million visits per month, about 3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How HuffPost makes money
Revenue comes primarily from digital advertising, alongside affiliate commerce.
Competitors in United States
Its closest rivals include buzzfeed.com, vox.com, thedailybeast.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
HuffPost is founded in New York, NY, USA.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #114 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns HuffPost?
HuffPost is operated by BuzzFeed, Inc.. Public company structure, based on public filings and press reporting.
Where is HuffPost headquartered?
HuffPost is headquartered in New York, NY, USA.
When was HuffPost founded?
HuffPost was founded in 2005 by Arianna Huffington, Kenneth Lerer, Jonah Peretti.
How many employees does HuffPost have?
HuffPost employs approximately 200+ people.
What is HuffPost's revenue?
HuffPost's revenue: ≈ $100 million annual revenue (est.).
Who are HuffPost's competitors?
Main competitors in United States include buzzfeed.com, vox.com, thedailybeast.com.
How does HuffPost make money?
Mainly digital advertising, affiliate commerce.
Is HuffPost publicly traded?
HuffPost's ownership: Public company.
How many visitors does HuffPost get?
Third-party estimates place HuffPost at roughly 90 million visits per month, mostly from United States, with 79% mobile traffic.
Is HuffPost safe?
HuffPost is an established news & media site founded in 2005 and ranked #114 in United States; use the official domain huffpost.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshuffpost.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos