Handelsblatt
Germany's leading business and financial daily, offering market news, analysis and subscription content.
Handelsblatt at a glance
Handelsblatt is a news & media website and one of the most visited sites in Germany, currently ranked #103 in the country. It was founded in 1946 by Herbert Gross and is headquartered in Düsseldorf, Germany. Today Handelsblatt is owned by Handelsblatt Media Group (Holtzbrinck). Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through subscriptions, digital advertising, events. Its closest rivals include finanzen.net, faz.net, manager-magazin.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| handelsblatt | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Germany
Company information
- Website
- handelsblatt.com
- Sector
- News & Media
- Owner
- Handelsblatt Media Group (Holtzbrinck)
- Owner type
- Private company
- Founders
- Herbert Gross
- Founded
- 1946
- Headquarters
- Düsseldorf, Germany
- Employees
- 700+
- Ownership
- Handelsblatt Media Group (Holtzbrinck) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $250 million annual revenue (est.)
- Languages
- German, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $250 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Handelsblatt operates a news and media publisher focused on Germany. Germany's leading business and financial daily, offering market news, analysis and subscription content. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Events
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #103 in this index
- Sector rank
- Leading news & media site in Germany
- Global rank
- 2800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| finanzen.net | ≈ 30 million / month | #104 class competitor | — |
| faz.net | ≈ 22.5 million / month | #105 class competitor | — |
| manager-magazin.de | ≈ 15 million / month | #106 class competitor | — |
What is Handelsblatt?
Handelsblatt (handelsblatt.com) is a news and media publisher serving users in Germany. Germany's leading business and financial daily, offering market news, analysis and subscription content. It ranks #103 among the most visited websites in the country in this index, within the news & media category.
Who owns Handelsblatt?
The site is operated by Handelsblatt Media Group (Holtzbrinck), founded by Herbert Gross. The company was established in 1946 and is headquartered in Düsseldorf, Germany. It employs around 700+.
Traffic and audience
Traffic estimates place Handelsblatt at roughly 50 million visits per month, about 1.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Handelsblatt makes money
Revenue comes primarily from subscriptions, alongside digital advertising, events.
Competitors in Germany
Its closest rivals include finanzen.net, faz.net, manager-magazin.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1946
Handelsblatt is founded in Düsseldorf, Germany.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #103 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Handelsblatt?
Handelsblatt is operated by Handelsblatt Media Group (Holtzbrinck). Private company structure, based on public filings and press reporting.
Where is Handelsblatt headquartered?
Handelsblatt is headquartered in Düsseldorf, Germany.
When was Handelsblatt founded?
Handelsblatt was founded in 1946 by Herbert Gross.
How many employees does Handelsblatt have?
Handelsblatt employs approximately 700+ people.
What is Handelsblatt's revenue?
Handelsblatt's revenue: ≈ $250 million annual revenue (est.).
Who are Handelsblatt's competitors?
Main competitors in Germany include finanzen.net, faz.net, manager-magazin.de.
How does Handelsblatt make money?
Mainly subscriptions, digital advertising, events.
Is Handelsblatt publicly traded?
No — Handelsblatt is not listed as an independent public company; it is operated by Handelsblatt Media Group (Holtzbrinck).
How many visitors does Handelsblatt get?
Third-party estimates place Handelsblatt at roughly 50 million visits per month, mostly from Germany, with 79% mobile traffic.
Is Handelsblatt safe?
Handelsblatt is an established news & media site founded in 1946 and ranked #103 in Germany; use the official domain handelsblatt.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshandelsblatt.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos