finanzen.net
A leading German financial portal for stock quotes, funds, news and portfolio tools.
finanzen.net at a glance
finanzen.net is a finance & banking website and one of the most visited sites in Germany, currently ranked #172 in the country. It was founded in 1999 by Not publicly disclosed and is headquartered in Karlsruhe, Germany. Today finanzen.net is owned by Axel Springer SE. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through digital advertising, lead generation, subscriptions. Its closest rivals include wallstreet-online.de, handelsblatt.com, boerse.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Germany, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Germany86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Germany
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| finanzen.net | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Germany web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Germany
Company information
- Website
- finanzen.net
- Sector
- Finance & Banking
- Owner
- Axel Springer SE
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1999
- Headquarters
- Karlsruhe, Germany
- Employees
- 300+
- Ownership
- Axel Springer SE controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- German
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
finanzen.net operates a bank and digital financial platform focused on Germany. A leading German financial portal for stock quotes, funds, news and portfolio tools. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Lead generation
- Subscriptions
Products & services
International presence
- Primary market
- Germany
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Germany)
- #172 in this index
- Sector rank
- Leading finance & banking site in Germany
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| wallstreet-online.de | ≈ 48 million / month | #173 class competitor | — |
| handelsblatt.com | ≈ 36 million / month | #174 class competitor | — |
| boerse.de | ≈ 24 million / month | #175 class competitor | — |
What is finanzen.net?
finanzen.net (finanzen.net) is a bank and digital financial platform serving users in Germany. A leading German financial portal for stock quotes, funds, news and portfolio tools. It ranks #172 among the most visited websites in the country in this index, within the finance & banking category.
Who owns finanzen.net?
The site is operated by Axel Springer SE, founded by Not publicly disclosed. The company was established in 1999 and is headquartered in Karlsruhe, Germany. It employs around 300+.
Traffic and audience
Traffic estimates place finanzen.net at roughly 80 million visits per month, about 2.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How finanzen.net makes money
Revenue comes primarily from digital advertising, alongside lead generation, subscriptions.
Competitors in Germany
Its closest rivals include wallstreet-online.de, handelsblatt.com, boerse.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
finanzen.net is founded in Karlsruhe, Germany.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in Germany.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns finanzen.net?
finanzen.net is operated by Axel Springer SE. Subsidiary of public company structure, based on public filings and press reporting.
Where is finanzen.net headquartered?
finanzen.net is headquartered in Karlsruhe, Germany.
When was finanzen.net founded?
finanzen.net was founded in 1999 by Not publicly disclosed.
How many employees does finanzen.net have?
finanzen.net employs approximately 300+ people.
What is finanzen.net's revenue?
finanzen.net's revenue: ≈ $120 million annual revenue (est.).
Who are finanzen.net's competitors?
Main competitors in Germany include wallstreet-online.de, handelsblatt.com, boerse.de.
How does finanzen.net make money?
Mainly digital advertising, lead generation, subscriptions.
Is finanzen.net publicly traded?
finanzen.net's ownership: Subsidiary of public company.
How many visitors does finanzen.net get?
Third-party estimates place finanzen.net at roughly 80 million visits per month, mostly from Germany, with 82% mobile traffic.
Is finanzen.net safe?
finanzen.net is an established finance & banking site founded in 1999 and ranked #172 in Germany; use the official domain finanzen.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfinanzen.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGermany and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos