Groww
An Indian investing platform for stocks, mutual funds, IPOs and digital gold.
Groww at a glance
Groww is a finance & banking website and one of the most visited sites in India, currently ranked #115 in the country. It was founded in 2016 by Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal and is headquartered in Bengaluru, India. Today Groww is owned by Groww (Billionbrains Garage Ventures). Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through brokerage fees, mutual fund distribution, interest income. Its closest rivals include zerodha.com, upstox.com, paytmmoney.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| groww | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in India
Company information
- Website
- groww.in
- Sector
- Finance & Banking
- Owner
- Groww (Billionbrains Garage Ventures)
- Owner type
- Public company
- Founders
- Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal
- Founded
- 2016
- Headquarters
- Bengaluru, India
- Employees
- 1,500+
- Ownership
- Groww (Billionbrains Garage Ventures) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Groww operates a bank and digital financial platform focused on India. An Indian investing platform for stocks, mutual funds, IPOs and digital gold. Revenue comes mainly from brokerage fees, supported by the other lines listed below.
- Brokerage fees
- Mutual fund distribution
- Interest income
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #115 in this index
- Sector rank
- Leading finance & banking site in India
- Global rank
- 600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zerodha.com | ≈ 66 million / month | #116 class competitor | — |
| upstox.com | ≈ 49.5 million / month | #117 class competitor | — |
| paytmmoney.com | ≈ 33 million / month | #118 class competitor | — |
What is Groww?
Groww (groww.in) is a bank and digital financial platform serving users in India. An Indian investing platform for stocks, mutual funds, IPOs and digital gold. It ranks #115 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Groww?
The site is operated by Groww (Billionbrains Garage Ventures), founded by Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal. The company was established in 2016 and is headquartered in Bengaluru, India. It employs around 1,500+.
Traffic and audience
Traffic estimates place Groww at roughly 110 million visits per month, about 3.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Groww makes money
Revenue comes primarily from brokerage fees, alongside mutual fund distribution, interest income.
Competitors in India
Its closest rivals include zerodha.com, upstox.com, paytmmoney.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
Groww is founded in Bengaluru, India.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #115 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Groww?
Groww is operated by Groww (Billionbrains Garage Ventures). Public company structure, based on public filings and press reporting.
Where is Groww headquartered?
Groww is headquartered in Bengaluru, India.
When was Groww founded?
Groww was founded in 2016 by Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal.
How many employees does Groww have?
Groww employs approximately 1,500+ people.
What is Groww's revenue?
Groww's revenue: ≈ $700 million annual revenue (est.).
Who are Groww's competitors?
Main competitors in India include zerodha.com, upstox.com, paytmmoney.com.
How does Groww make money?
Mainly brokerage fees, mutual fund distribution, interest income.
Is Groww publicly traded?
Groww's ownership: Public company.
How many visitors does Groww get?
Third-party estimates place Groww at roughly 110 million visits per month, mostly from India, with 82% mobile traffic.
Is Groww safe?
Groww is an established finance & banking site founded in 2016 and ranked #115 in India; use the official domain groww.in and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgroww.in
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos