Business Standard
A leading Indian business newspaper and website covering the economy, markets and policy.
Business Standard at a glance
Business Standard is a news & media website and one of the most visited sites in India, currently ranked #112 in the country. It was founded in 1975 by Ananda Bazar Patrika Group and is headquartered in New Delhi, India. Today Business Standard is owned by Business Standard Pvt Ltd (Kotak/Aditya Birla stakes). Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through subscriptions, digital advertising, print sales. Its closest rivals include livemint.com, economictimes.indiatimes.com, moneycontrol.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| business standard | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in India
Company information
- Website
- business-standard.com
- Sector
- News & Media
- Owner
- Business Standard Pvt Ltd (Kotak/Aditya Birla stakes)
- Owner type
- Private company
- Founders
- Ananda Bazar Patrika Group
- Founded
- 1975
- Headquarters
- New Delhi, India
- Employees
- 700+
- Ownership
- Business Standard Pvt Ltd (Kotak/Aditya Birla stakes) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Business Standard operates a news and media publisher focused on India. A leading Indian business newspaper and website covering the economy, markets and policy. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Digital advertising
- Print sales
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #112 in this index
- Sector rank
- Leading news & media site in India
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| livemint.com | ≈ 48 million / month | #113 class competitor | — |
| economictimes.indiatimes.com | ≈ 36 million / month | #114 class competitor | — |
| moneycontrol.com | ≈ 24 million / month | #115 class competitor | — |
What is Business Standard?
Business Standard (business-standard.com) is a news and media publisher serving users in India. A leading Indian business newspaper and website covering the economy, markets and policy. It ranks #112 among the most visited websites in the country in this index, within the news & media category.
Who owns Business Standard?
The site is operated by Business Standard Pvt Ltd (Kotak/Aditya Birla stakes), founded by Ananda Bazar Patrika Group. The company was established in 1975 and is headquartered in New Delhi, India. It employs around 700+.
Traffic and audience
Traffic estimates place Business Standard at roughly 80 million visits per month, about 2.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Business Standard makes money
Revenue comes primarily from subscriptions, alongside digital advertising, print sales.
Competitors in India
Its closest rivals include livemint.com, economictimes.indiatimes.com, moneycontrol.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1975
Business Standard is founded in New Delhi, India.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #112 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Business Standard?
Business Standard is operated by Business Standard Pvt Ltd (Kotak/Aditya Birla stakes). Private company structure, based on public filings and press reporting.
Where is Business Standard headquartered?
Business Standard is headquartered in New Delhi, India.
When was Business Standard founded?
Business Standard was founded in 1975 by Ananda Bazar Patrika Group.
How many employees does Business Standard have?
Business Standard employs approximately 700+ people.
What is Business Standard's revenue?
Business Standard's revenue: ≈ $100 million annual revenue (est.).
Who are Business Standard's competitors?
Main competitors in India include livemint.com, economictimes.indiatimes.com, moneycontrol.com.
How does Business Standard make money?
Mainly subscriptions, digital advertising, print sales.
Is Business Standard publicly traded?
No — Business Standard is not listed as an independent public company; it is operated by Business Standard Pvt Ltd (Kotak/Aditya Birla stakes).
How many visitors does Business Standard get?
Third-party estimates place Business Standard at roughly 80 million visits per month, mostly from India, with 79% mobile traffic.
Is Business Standard safe?
Business Standard is an established news & media site founded in 1975 and ranked #112 in India; use the official domain business-standard.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbusiness-standard.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos