Mint
An Indian business and financial daily covering markets, economy, companies and personal finance.
Mint at a glance
Mint is a news & media website and one of the most visited sites in India, currently ranked #111 in the country. It was founded in 2007 by HT Media and is headquartered in New Delhi, India. Today Mint is owned by HT Media Limited. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through digital advertising, subscriptions. Its closest rivals include economictimes.indiatimes.com, moneycontrol.com, business-standard.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mint | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in India
Company information
- Website
- livemint.com
- Sector
- News & Media
- Owner
- HT Media Limited
- Owner type
- Public company
- Founders
- HT Media
- Founded
- 2007
- Headquarters
- New Delhi, India
- Employees
- 500+
- Ownership
- HT Media Limited controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mint operates a news and media publisher focused on India. An Indian business and financial daily covering markets, economy, companies and personal finance. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #111 in this index
- Sector rank
- Leading news & media site in India
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| economictimes.indiatimes.com | ≈ 54 million / month | #112 class competitor | — |
| moneycontrol.com | ≈ 40.5 million / month | #113 class competitor | — |
| business-standard.com | ≈ 27 million / month | #114 class competitor | — |
What is Mint?
Mint (livemint.com) is a news and media publisher serving users in India. An Indian business and financial daily covering markets, economy, companies and personal finance. It ranks #111 among the most visited websites in the country in this index, within the news & media category.
Who owns Mint?
The site is operated by HT Media Limited, founded by HT Media. The company was established in 2007 and is headquartered in New Delhi, India. It employs around 500+.
Traffic and audience
Traffic estimates place Mint at roughly 90 million visits per month, about 3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Mint makes money
Revenue comes primarily from digital advertising, alongside subscriptions.
Competitors in India
Its closest rivals include economictimes.indiatimes.com, moneycontrol.com, business-standard.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Mint is founded in New Delhi, India.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #111 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Mint?
Mint is operated by HT Media Limited. Public company structure, based on public filings and press reporting.
Where is Mint headquartered?
Mint is headquartered in New Delhi, India.
When was Mint founded?
Mint was founded in 2007 by HT Media.
How many employees does Mint have?
Mint employs approximately 500+ people.
What is Mint's revenue?
Mint's revenue: ≈ $60 million annual revenue (est.).
Who are Mint's competitors?
Main competitors in India include economictimes.indiatimes.com, moneycontrol.com, business-standard.com.
How does Mint make money?
Mainly digital advertising, subscriptions.
Is Mint publicly traded?
Mint's ownership: Public company.
How many visitors does Mint get?
Third-party estimates place Mint at roughly 90 million visits per month, mostly from India, with 79% mobile traffic.
Is Mint safe?
Mint is an established news & media site founded in 2007 and ranked #111 in India; use the official domain livemint.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslivemint.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos