India Today
A major Indian news site and magazine brand with TV news, politics and investigative reports.
India Today at a glance
India Today is a news & media website and one of the most visited sites in India, currently ranked #105 in the country. It was founded in 1975 by Aroon Purie and is headquartered in Noida, India. Today India Today is owned by Living Media India Ltd. Our estimates put its audience at ≈ 210 million visits per month. The business earns money mainly through digital advertising, tv advertising, magazine sales. Its closest rivals include ndtv.com, news18.com, hindustantimes.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 197 million / month | +2% |
| Q2 | ≈ 204 million / month | +3% |
| Q3 | ≈ 210 million / month | +3% |
| Q4 | ≈ 223 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 63 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| india today | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in India
Company information
- Website
- indiatoday.in
- Sector
- News & Media
- Owner
- Living Media India Ltd
- Owner type
- Private company
- Founders
- Aroon Purie
- Founded
- 1975
- Headquarters
- Noida, India
- Employees
- 2,000+
- Ownership
- Living Media India Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
India Today operates a news and media publisher focused on India. A major Indian news site and magazine brand with TV news, politics and investigative reports. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- TV advertising
- Magazine sales
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #105 in this index
- Sector rank
- Leading news & media site in India
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ndtv.com | ≈ 126 million / month | #106 class competitor | — |
| news18.com | ≈ 94.5 million / month | #107 class competitor | — |
| hindustantimes.com | ≈ 63 million / month | #108 class competitor | — |
What is India Today?
India Today (indiatoday.in) is a news and media publisher serving users in India. A major Indian news site and magazine brand with TV news, politics and investigative reports. It ranks #105 among the most visited websites in the country in this index, within the news & media category.
Who owns India Today?
The site is operated by Living Media India Ltd, founded by Aroon Purie. The company was established in 1975 and is headquartered in Noida, India. It employs around 2,000+.
Traffic and audience
Traffic estimates place India Today at roughly 210 million visits per month, about 7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How India Today makes money
Revenue comes primarily from digital advertising, alongside tv advertising, magazine sales.
Competitors in India
Its closest rivals include ndtv.com, news18.com, hindustantimes.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1975
India Today is founded in Noida, India.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #105 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns India Today?
India Today is operated by Living Media India Ltd. Private company structure, based on public filings and press reporting.
Where is India Today headquartered?
India Today is headquartered in Noida, India.
When was India Today founded?
India Today was founded in 1975 by Aroon Purie.
How many employees does India Today have?
India Today employs approximately 2,000+ people.
What is India Today's revenue?
India Today's revenue: ≈ $200 million annual revenue (est.).
Who are India Today's competitors?
Main competitors in India include ndtv.com, news18.com, hindustantimes.com.
How does India Today make money?
Mainly digital advertising, tv advertising, magazine sales.
Is India Today publicly traded?
No — India Today is not listed as an independent public company; it is operated by Living Media India Ltd.
How many visitors does India Today get?
Third-party estimates place India Today at roughly 210 million visits per month, mostly from India, with 79% mobile traffic.
Is India Today safe?
India Today is an established news & media site founded in 1975 and ranked #105 in India; use the official domain indiatoday.in and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsindiatoday.in
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos