Aaj Tak
The digital home of India's most-watched Hindi news channel, with live TV and breaking stories.
Aaj Tak at a glance
Aaj Tak is a news & media website and one of the most visited sites in India, currently ranked #107 in the country. It was founded in 2000 by Aroon Purie and is headquartered in Noida, India. Today Aaj Tak is owned by Living Media India Ltd / TV Today Network. Our estimates put its audience at ≈ 190 million visits per month. The business earns money mainly through digital advertising, tv advertising. Its closest rivals include abplive.com, news18.com, jagran.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 179 million / month | +2% |
| Q2 | ≈ 184 million / month | +3% |
| Q3 | ≈ 190 million / month | +3% |
| Q4 | ≈ 201 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 57 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| aaj tak | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in India
Company information
- Website
- aajtak.in
- Sector
- News & Media
- Owner
- Living Media India Ltd / TV Today Network
- Owner type
- Public company
- Founders
- Aroon Purie
- Founded
- 2000
- Headquarters
- Noida, India
- Employees
- 1,500+
- Ownership
- Living Media India Ltd / TV Today Network controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- Hindi
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Aaj Tak operates a news and media publisher focused on India. The digital home of India's most-watched Hindi news channel, with live TV and breaking stories. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- TV advertising
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #107 in this index
- Sector rank
- Leading news & media site in India
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| abplive.com | ≈ 114 million / month | #108 class competitor | — |
| news18.com | ≈ 85.5 million / month | #109 class competitor | — |
| jagran.com | ≈ 57 million / month | #110 class competitor | — |
What is Aaj Tak?
Aaj Tak (aajtak.in) is a news and media publisher serving users in India. The digital home of India's most-watched Hindi news channel, with live TV and breaking stories. It ranks #107 among the most visited websites in the country in this index, within the news & media category.
Who owns Aaj Tak?
The site is operated by Living Media India Ltd / TV Today Network, founded by Aroon Purie. The company was established in 2000 and is headquartered in Noida, India. It employs around 1,500+.
Traffic and audience
Traffic estimates place Aaj Tak at roughly 190 million visits per month, about 6.3 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Aaj Tak makes money
Revenue comes primarily from digital advertising, alongside tv advertising.
Competitors in India
Its closest rivals include abplive.com, news18.com, jagran.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Aaj Tak is founded in Noida, India.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #107 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Aaj Tak?
Aaj Tak is operated by Living Media India Ltd / TV Today Network. Public company structure, based on public filings and press reporting.
Where is Aaj Tak headquartered?
Aaj Tak is headquartered in Noida, India.
When was Aaj Tak founded?
Aaj Tak was founded in 2000 by Aroon Purie.
How many employees does Aaj Tak have?
Aaj Tak employs approximately 1,500+ people.
What is Aaj Tak's revenue?
Aaj Tak's revenue: ≈ $200 million annual revenue (est.).
Who are Aaj Tak's competitors?
Main competitors in India include abplive.com, news18.com, jagran.com.
How does Aaj Tak make money?
Mainly digital advertising, tv advertising.
Is Aaj Tak publicly traded?
Aaj Tak's ownership: Public company.
How many visitors does Aaj Tak get?
Third-party estimates place Aaj Tak at roughly 190 million visits per month, mostly from India, with 79% mobile traffic.
Is Aaj Tak safe?
Aaj Tak is an established news & media site founded in 2000 and ranked #107 in India; use the official domain aajtak.in and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaajtak.in
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos