Amar Ujala
A Hindi news website and daily newspaper focused on northern India with national coverage.
Amar Ujala at a glance
Amar Ujala is a news & media website and one of the most visited sites in India, currently ranked #110 in the country. It was founded in 1948 by Murarilal Maheshwari, Doorie Lal Agarwal and is headquartered in Noida, India. Today Amar Ujala is owned by Amar Ujala Publications Ltd. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through print advertising, digital advertising. Its closest rivals include jagran.com, bhaskar.com, livehindustan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| amar ujala | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in India
Company information
- Website
- amarujala.com
- Sector
- News & Media
- Owner
- Amar Ujala Publications Ltd
- Owner type
- Private company
- Founders
- Murarilal Maheshwari, Doorie Lal Agarwal
- Founded
- 1948
- Headquarters
- Noida, India
- Employees
- 3,000+
- Ownership
- Amar Ujala Publications Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Hindi
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Amar Ujala operates a news and media publisher focused on India. A Hindi news website and daily newspaper focused on northern India with national coverage. Revenue comes mainly from print advertising, supported by the other lines listed below.
- Print advertising
- Digital advertising
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #110 in this index
- Sector rank
- Leading news & media site in India
- Global rank
- 700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jagran.com | ≈ 90 million / month | #111 class competitor | — |
| bhaskar.com | ≈ 67.5 million / month | #112 class competitor | — |
| livehindustan.com | ≈ 45 million / month | #113 class competitor | — |
What is Amar Ujala?
Amar Ujala (amarujala.com) is a news and media publisher serving users in India. A Hindi news website and daily newspaper focused on northern India with national coverage. It ranks #110 among the most visited websites in the country in this index, within the news & media category.
Who owns Amar Ujala?
The site is operated by Amar Ujala Publications Ltd, founded by Murarilal Maheshwari, Doorie Lal Agarwal. The company was established in 1948 and is headquartered in Noida, India. It employs around 3,000+.
Traffic and audience
Traffic estimates place Amar Ujala at roughly 150 million visits per month, about 5 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Amar Ujala makes money
Revenue comes primarily from print advertising, alongside digital advertising.
Competitors in India
Its closest rivals include jagran.com, bhaskar.com, livehindustan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1948
Amar Ujala is founded in Noida, India.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #110 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Amar Ujala?
Amar Ujala is operated by Amar Ujala Publications Ltd. Private company structure, based on public filings and press reporting.
Where is Amar Ujala headquartered?
Amar Ujala is headquartered in Noida, India.
When was Amar Ujala founded?
Amar Ujala was founded in 1948 by Murarilal Maheshwari, Doorie Lal Agarwal.
How many employees does Amar Ujala have?
Amar Ujala employs approximately 3,000+ people.
What is Amar Ujala's revenue?
Amar Ujala's revenue: ≈ $100 million annual revenue (est.).
Who are Amar Ujala's competitors?
Main competitors in India include jagran.com, bhaskar.com, livehindustan.com.
How does Amar Ujala make money?
Mainly print advertising, digital advertising.
Is Amar Ujala publicly traded?
No — Amar Ujala is not listed as an independent public company; it is operated by Amar Ujala Publications Ltd.
How many visitors does Amar Ujala get?
Third-party estimates place Amar Ujala at roughly 150 million visits per month, mostly from India, with 79% mobile traffic.
Is Amar Ujala safe?
Amar Ujala is an established news & media site founded in 1948 and ranked #110 in India; use the official domain amarujala.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsamarujala.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos