Hindustan Times
A major Indian English-language daily and news portal covering national and city news, sports and entertainment.
Hindustan Times at a glance
Hindustan Times is a news & media website and one of the most visited sites in India, currently ranked #103 in the country. It was founded in 1924 by Sunder Singh Lyallpuri, Mahatma Gandhi (inaugurated) and is headquartered in New Delhi, India. Today Hindustan Times is owned by HT Media Limited. Our estimates put its audience at ≈ 260 million visits per month. The business earns money mainly through digital advertising, print sales, subscriptions. Its closest rivals include timesofindia.indiatimes.com, indianexpress.com, ndtv.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 244 million / month | +2% |
| Q2 | ≈ 252 million / month | +3% |
| Q3 | ≈ 260 million / month | +3% |
| Q4 | ≈ 276 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 78 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hindustan times | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in India
Company information
- Website
- hindustantimes.com
- Sector
- News & Media
- Owner
- HT Media Limited
- Owner type
- Public company
- Founders
- Sunder Singh Lyallpuri, Mahatma Gandhi (inaugurated)
- Founded
- 1924
- Headquarters
- New Delhi, India
- Employees
- 3,000+
- Ownership
- HT Media Limited controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $250 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $250 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hindustan Times operates a news and media publisher focused on India. A major Indian English-language daily and news portal covering national and city news, sports and entertainment. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Print sales
- Subscriptions
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #103 in this index
- Sector rank
- Leading news & media site in India
- Global rank
- 300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| timesofindia.indiatimes.com | ≈ 156 million / month | #104 class competitor | — |
| indianexpress.com | ≈ 117 million / month | #105 class competitor | — |
| ndtv.com | ≈ 78 million / month | #106 class competitor | — |
What is Hindustan Times?
Hindustan Times (hindustantimes.com) is a news and media publisher serving users in India. A major Indian English-language daily and news portal covering national and city news, sports and entertainment. It ranks #103 among the most visited websites in the country in this index, within the news & media category.
Who owns Hindustan Times?
The site is operated by HT Media Limited, founded by Sunder Singh Lyallpuri, Mahatma Gandhi (inaugurated). The company was established in 1924 and is headquartered in New Delhi, India. It employs around 3,000+.
Traffic and audience
Traffic estimates place Hindustan Times at roughly 260 million visits per month, about 8.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Hindustan Times makes money
Revenue comes primarily from digital advertising, alongside print sales, subscriptions.
Competitors in India
Its closest rivals include timesofindia.indiatimes.com, indianexpress.com, ndtv.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1924
Hindustan Times is founded in New Delhi, India.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #103 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Hindustan Times?
Hindustan Times is operated by HT Media Limited. Public company structure, based on public filings and press reporting.
Where is Hindustan Times headquartered?
Hindustan Times is headquartered in New Delhi, India.
When was Hindustan Times founded?
Hindustan Times was founded in 1924 by Sunder Singh Lyallpuri, Mahatma Gandhi (inaugurated).
How many employees does Hindustan Times have?
Hindustan Times employs approximately 3,000+ people.
What is Hindustan Times's revenue?
Hindustan Times's revenue: ≈ $250 million annual revenue (est.).
Who are Hindustan Times's competitors?
Main competitors in India include timesofindia.indiatimes.com, indianexpress.com, ndtv.com.
How does Hindustan Times make money?
Mainly digital advertising, print sales, subscriptions.
Is Hindustan Times publicly traded?
Hindustan Times's ownership: Public company.
How many visitors does Hindustan Times get?
Third-party estimates place Hindustan Times at roughly 260 million visits per month, mostly from India, with 79% mobile traffic.
Is Hindustan Times safe?
Hindustan Times is an established news & media site founded in 1924 and ranked #103 in India; use the official domain hindustantimes.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshindustantimes.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos