Upstox
An Indian discount brokerage offering equities, derivatives, mutual funds and trading apps.
Upstox at a glance
Upstox is a finance & banking website and one of the most visited sites in India, currently ranked #116 in the country. It was founded in 2009 by Ravi Kumar, Raghu Kumar, Shrini Viswanath and is headquartered in Mumbai, India. Today Upstox is owned by RKSV Securities (Upstox). Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through brokerage fees, interest income. Its closest rivals include zerodha.com, groww.in, angelone.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| upstox | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in India
Company information
- Website
- upstox.com
- Sector
- Finance & Banking
- Owner
- RKSV Securities (Upstox)
- Owner type
- Private company
- Founders
- Ravi Kumar, Raghu Kumar, Shrini Viswanath
- Founded
- 2009
- Headquarters
- Mumbai, India
- Employees
- 1,000+
- Ownership
- RKSV Securities (Upstox) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $250 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $250 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Upstox operates a bank and digital financial platform focused on India. An Indian discount brokerage offering equities, derivatives, mutual funds and trading apps. Revenue comes mainly from brokerage fees, supported by the other lines listed below.
- Brokerage fees
- Interest income
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #116 in this index
- Sector rank
- Leading finance & banking site in India
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zerodha.com | ≈ 21 million / month | #117 class competitor | — |
| groww.in | ≈ 15.7 million / month | #118 class competitor | — |
| angelone.in | ≈ 10.5 million / month | #119 class competitor | — |
What is Upstox?
Upstox (upstox.com) is a bank and digital financial platform serving users in India. An Indian discount brokerage offering equities, derivatives, mutual funds and trading apps. It ranks #116 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Upstox?
The site is operated by RKSV Securities (Upstox), founded by Ravi Kumar, Raghu Kumar, Shrini Viswanath. The company was established in 2009 and is headquartered in Mumbai, India. It employs around 1,000+.
Traffic and audience
Traffic estimates place Upstox at roughly 35 million visits per month, about 1.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Upstox makes money
Revenue comes primarily from brokerage fees, alongside interest income.
Competitors in India
Its closest rivals include zerodha.com, groww.in, angelone.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Upstox is founded in Mumbai, India.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #116 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Upstox?
Upstox is operated by RKSV Securities (Upstox). Private company structure, based on public filings and press reporting.
Where is Upstox headquartered?
Upstox is headquartered in Mumbai, India.
When was Upstox founded?
Upstox was founded in 2009 by Ravi Kumar, Raghu Kumar, Shrini Viswanath.
How many employees does Upstox have?
Upstox employs approximately 1,000+ people.
What is Upstox's revenue?
Upstox's revenue: ≈ $250 million annual revenue (est.).
Who are Upstox's competitors?
Main competitors in India include zerodha.com, groww.in, angelone.in.
How does Upstox make money?
Mainly brokerage fees, interest income.
Is Upstox publicly traded?
No — Upstox is not listed as an independent public company; it is operated by RKSV Securities (Upstox).
How many visitors does Upstox get?
Third-party estimates place Upstox at roughly 35 million visits per month, mostly from India, with 82% mobile traffic.
Is Upstox safe?
Upstox is an established finance & banking site founded in 2009 and ranked #116 in India; use the official domain upstox.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsupstox.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos