HDFC Bank
India's largest private sector bank offering retail banking, cards, loans and investments.
HDFC Bank at a glance
HDFC Bank is a finance & banking website and one of the most visited sites in India, currently ranked #119 in the country. It was founded in 1994 by Hasmukhbhai Parekh (HDFC) and is headquartered in Mumbai, India. Today HDFC Bank is owned by HDFC Bank Ltd. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through net interest income, fees, card revenue. Its closest rivals include icicibank.com, sbi.co.in, axisbank.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hdfc bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in India
Company information
- Website
- hdfcbank.com
- Sector
- Finance & Banking
- Owner
- HDFC Bank Ltd
- Owner type
- Public company
- Founders
- Hasmukhbhai Parekh (HDFC)
- Founded
- 1994
- Headquarters
- Mumbai, India
- Employees
- 200,000+
- Ownership
- HDFC Bank Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $35 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
HDFC Bank operates a bank and digital financial platform focused on India. India's largest private sector bank offering retail banking, cards, loans and investments. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
- Card revenue
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #119 in this index
- Sector rank
- Leading finance & banking site in India
- Global rank
- 350
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| icicibank.com | ≈ 72 million / month | #120 class competitor | — |
| sbi.co.in | ≈ 54 million / month | #121 class competitor | — |
| axisbank.com | ≈ 36 million / month | #122 class competitor | — |
What is HDFC Bank?
HDFC Bank (hdfcbank.com) is a bank and digital financial platform serving users in India. India's largest private sector bank offering retail banking, cards, loans and investments. It ranks #119 among the most visited websites in the country in this index, within the finance & banking category.
Who owns HDFC Bank?
The site is operated by HDFC Bank Ltd, founded by Hasmukhbhai Parekh (HDFC). The company was established in 1994 and is headquartered in Mumbai, India. It employs around 200,000+.
Traffic and audience
Traffic estimates place HDFC Bank at roughly 120 million visits per month, about 4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How HDFC Bank makes money
Revenue comes primarily from net interest income, alongside fees, card revenue.
Competitors in India
Its closest rivals include icicibank.com, sbi.co.in, axisbank.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1994
HDFC Bank is founded in Mumbai, India.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #119 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns HDFC Bank?
HDFC Bank is operated by HDFC Bank Ltd. Public company structure, based on public filings and press reporting.
Where is HDFC Bank headquartered?
HDFC Bank is headquartered in Mumbai, India.
When was HDFC Bank founded?
HDFC Bank was founded in 1994 by Hasmukhbhai Parekh (HDFC).
How many employees does HDFC Bank have?
HDFC Bank employs approximately 200,000+ people.
What is HDFC Bank's revenue?
HDFC Bank's revenue: ≈ $35 billion annual revenue (est.).
Who are HDFC Bank's competitors?
Main competitors in India include icicibank.com, sbi.co.in, axisbank.com.
How does HDFC Bank make money?
Mainly net interest income, fees, card revenue.
Is HDFC Bank publicly traded?
HDFC Bank's ownership: Public company.
How many visitors does HDFC Bank get?
Third-party estimates place HDFC Bank at roughly 120 million visits per month, mostly from India, with 82% mobile traffic.
Is HDFC Bank safe?
HDFC Bank is an established finance & banking site founded in 1994 and ranked #119 in India; use the official domain hdfcbank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshdfcbank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos