Axis Bank
A major Indian private bank offering retail banking, cards, loans and wealth services.
Axis Bank at a glance
Axis Bank is a finance & banking website and one of the most visited sites in India, currently ranked #122 in the country. It was founded in 1993 by UTI, LIC, GIC and is headquartered in Mumbai, India. Today Axis Bank is owned by Axis Bank Ltd. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through net interest income, fees, card revenue. Its closest rivals include hdfcbank.com, icicibank.com, kotak.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| axis bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in India
Company information
- Website
- axisbank.com
- Sector
- Finance & Banking
- Owner
- Axis Bank Ltd
- Owner type
- Public company
- Founders
- UTI, LIC, GIC
- Founded
- 1993
- Headquarters
- Mumbai, India
- Employees
- 90,000+
- Ownership
- Axis Bank Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $18 billion annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $18 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Axis Bank operates a bank and digital financial platform focused on India. A major Indian private bank offering retail banking, cards, loans and wealth services. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
- Card revenue
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #122 in this index
- Sector rank
- Leading finance & banking site in India
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hdfcbank.com | ≈ 30 million / month | #123 class competitor | — |
| icicibank.com | ≈ 22.5 million / month | #124 class competitor | — |
| kotak.com | ≈ 15 million / month | #125 class competitor | — |
What is Axis Bank?
Axis Bank (axisbank.com) is a bank and digital financial platform serving users in India. A major Indian private bank offering retail banking, cards, loans and wealth services. It ranks #122 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Axis Bank?
The site is operated by Axis Bank Ltd, founded by UTI, LIC, GIC. The company was established in 1993 and is headquartered in Mumbai, India. It employs around 90,000+.
Traffic and audience
Traffic estimates place Axis Bank at roughly 50 million visits per month, about 1.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Axis Bank makes money
Revenue comes primarily from net interest income, alongside fees, card revenue.
Competitors in India
Its closest rivals include hdfcbank.com, icicibank.com, kotak.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
Axis Bank is founded in Mumbai, India.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #122 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Axis Bank?
Axis Bank is operated by Axis Bank Ltd. Public company structure, based on public filings and press reporting.
Where is Axis Bank headquartered?
Axis Bank is headquartered in Mumbai, India.
When was Axis Bank founded?
Axis Bank was founded in 1993 by UTI, LIC, GIC.
How many employees does Axis Bank have?
Axis Bank employs approximately 90,000+ people.
What is Axis Bank's revenue?
Axis Bank's revenue: ≈ $18 billion annual revenue (est.).
Who are Axis Bank's competitors?
Main competitors in India include hdfcbank.com, icicibank.com, kotak.com.
How does Axis Bank make money?
Mainly net interest income, fees, card revenue.
Is Axis Bank publicly traded?
Axis Bank's ownership: Public company.
How many visitors does Axis Bank get?
Third-party estimates place Axis Bank at roughly 50 million visits per month, mostly from India, with 82% mobile traffic.
Is Axis Bank safe?
Axis Bank is an established finance & banking site founded in 1993 and ranked #122 in India; use the official domain axisbank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaxisbank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos