PhonePe
India's largest UPI payments app for transfers, bills and merchant payments.
PhonePe at a glance
PhonePe is a finance & banking website and one of the most visited sites in India, currently ranked #118 in the country. It was founded in 2015 by Sameer Nigam, Rahul Chari, Burzin Engineer and is headquartered in Bengaluru, India. Today PhonePe is owned by PhonePe Pvt Ltd (Walmart). Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through merchant fees, financial services commissions, advertising. Its closest rivals include paytm.com, pay.google.com, cred.club.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| phonepe | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in India
Company information
- Website
- phonepe.com
- Sector
- Finance & Banking
- Owner
- PhonePe Pvt Ltd (Walmart)
- Owner type
- Subsidiary of public company
- Founders
- Sameer Nigam, Rahul Chari, Burzin Engineer
- Founded
- 2015
- Headquarters
- Bengaluru, India
- Employees
- 5,000+
- Ownership
- PhonePe Pvt Ltd (Walmart) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $800 million annual revenue (est.)
- Languages
- English, Hindi, regional languages
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $800 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PhonePe operates a bank and digital financial platform focused on India. India's largest UPI payments app for transfers, bills and merchant payments. Revenue comes mainly from merchant fees, supported by the other lines listed below.
- Merchant fees
- Financial services commissions
- Advertising
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #118 in this index
- Sector rank
- Leading finance & banking site in India
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| paytm.com | ≈ 36 million / month | #119 class competitor | — |
| pay.google.com | ≈ 27 million / month | #120 class competitor | — |
| cred.club | ≈ 18 million / month | #121 class competitor | — |
What is PhonePe?
PhonePe (phonepe.com) is a bank and digital financial platform serving users in India. India's largest UPI payments app for transfers, bills and merchant payments. It ranks #118 among the most visited websites in the country in this index, within the finance & banking category.
Who owns PhonePe?
The site is operated by PhonePe Pvt Ltd (Walmart), founded by Sameer Nigam, Rahul Chari, Burzin Engineer. The company was established in 2015 and is headquartered in Bengaluru, India. It employs around 5,000+.
Traffic and audience
Traffic estimates place PhonePe at roughly 60 million visits per month, about 2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How PhonePe makes money
Revenue comes primarily from merchant fees, alongside financial services commissions, advertising.
Competitors in India
Its closest rivals include paytm.com, pay.google.com, cred.club.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
PhonePe is founded in Bengaluru, India.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #118 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns PhonePe?
PhonePe is operated by PhonePe Pvt Ltd (Walmart). Subsidiary of public company structure, based on public filings and press reporting.
Where is PhonePe headquartered?
PhonePe is headquartered in Bengaluru, India.
When was PhonePe founded?
PhonePe was founded in 2015 by Sameer Nigam, Rahul Chari, Burzin Engineer.
How many employees does PhonePe have?
PhonePe employs approximately 5,000+ people.
What is PhonePe's revenue?
PhonePe's revenue: ≈ $800 million annual revenue (est.).
Who are PhonePe's competitors?
Main competitors in India include paytm.com, pay.google.com, cred.club.
How does PhonePe make money?
Mainly merchant fees, financial services commissions, advertising.
Is PhonePe publicly traded?
PhonePe's ownership: Subsidiary of public company.
How many visitors does PhonePe get?
Third-party estimates place PhonePe at roughly 60 million visits per month, mostly from India, with 82% mobile traffic.
Is PhonePe safe?
PhonePe is an established finance & banking site founded in 2015 and ranked #118 in India; use the official domain phonepe.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsphonepe.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos