Paytm
An Indian digital payments and financial services platform for wallets, UPI, bill payments and merchants.
Paytm at a glance
Paytm is a finance & banking website and one of the most visited sites in India, currently ranked #117 in the country. It was founded in 2010 by Vijay Shekhar Sharma and is headquartered in Noida, India. Today Paytm is owned by One97 Communications Ltd. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through payment processing fees, merchant subscriptions, financial services commissions. Its closest rivals include phonepe.com, pay.google.com, amazon.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| paytm | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in India
Company information
- Website
- paytm.com
- Sector
- Finance & Banking
- Owner
- One97 Communications Ltd
- Owner type
- Public company
- Founders
- Vijay Shekhar Sharma
- Founded
- 2010
- Headquarters
- Noida, India
- Employees
- 10,000+
- Ownership
- One97 Communications Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Languages
- English, Hindi, regional languages
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1.2 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Paytm operates a bank and digital financial platform focused on India. An Indian digital payments and financial services platform for wallets, UPI, bill payments and merchants. Revenue comes mainly from payment processing fees, supported by the other lines listed below.
- Payment processing fees
- Merchant subscriptions
- Financial services commissions
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #117 in this index
- Sector rank
- Leading finance & banking site in India
- Global rank
- 600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| phonepe.com | ≈ 66 million / month | #118 class competitor | — |
| pay.google.com | ≈ 49.5 million / month | #119 class competitor | — |
| amazon.in | ≈ 33 million / month | #120 class competitor | — |
What is Paytm?
Paytm (paytm.com) is a bank and digital financial platform serving users in India. An Indian digital payments and financial services platform for wallets, UPI, bill payments and merchants. It ranks #117 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Paytm?
The site is operated by One97 Communications Ltd, founded by Vijay Shekhar Sharma. The company was established in 2010 and is headquartered in Noida, India. It employs around 10,000+.
Traffic and audience
Traffic estimates place Paytm at roughly 110 million visits per month, about 3.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Paytm makes money
Revenue comes primarily from payment processing fees, alongside merchant subscriptions, financial services commissions.
Competitors in India
Its closest rivals include phonepe.com, pay.google.com, amazon.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Paytm is founded in Noida, India.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #117 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Paytm?
Paytm is operated by One97 Communications Ltd. Public company structure, based on public filings and press reporting.
Where is Paytm headquartered?
Paytm is headquartered in Noida, India.
When was Paytm founded?
Paytm was founded in 2010 by Vijay Shekhar Sharma.
How many employees does Paytm have?
Paytm employs approximately 10,000+ people.
What is Paytm's revenue?
Paytm's revenue: ≈ $1.2 billion annual revenue (est.).
Who are Paytm's competitors?
Main competitors in India include phonepe.com, pay.google.com, amazon.in.
How does Paytm make money?
Mainly payment processing fees, merchant subscriptions, financial services commissions.
Is Paytm publicly traded?
Paytm's ownership: Public company.
How many visitors does Paytm get?
Third-party estimates place Paytm at roughly 110 million visits per month, mostly from India, with 82% mobile traffic.
Is Paytm safe?
Paytm is an established finance & banking site founded in 2010 and ranked #117 in India; use the official domain paytm.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspaytm.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos