SA Government
Popular government website in South Africa.
SA Government at a glance
SA Government is a government website and one of the most visited sites in South Africa, currently ranked #5 in the country. It was founded in Undisclosed and is headquartered in South Africa. Today SA Government is owned by Undisclosed. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through publicly funded, not commercially monetised, service and document fees where applicable.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in South Africa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Africa94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Africa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| sa government | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Africa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in South Africa
Company information
- Website
- gov.za
- Sector
- Government
- Owner
- Undisclosed
- Owner type
- Private company
- Founded
- Undisclosed
- Headquarters
- South Africa
- Ownership
- Undisclosed controls the platform. Ownership details are based on public filings and press reporting.
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SA Government operates an official government service portal focused on South Africa. Popular government website in South Africa. Revenue comes mainly from publicly funded, not commercially monetised, supported by the other lines listed below.
- Publicly funded, not commercially monetised
- Service and document fees where applicable
International presence
- Primary market
- South Africa
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (South Africa)
- #5 in this index
- Sector rank
- Leading government site in South Africa
What is SA Government?
SA Government (gov.za) is an official government service portal serving users in South Africa. Popular government website in South Africa. It ranks #5 among the most visited websites in the country in this index, within the government category.
Who owns SA Government?
The site is operated by Undisclosed. The company was established in Undisclosed and is headquartered in South Africa.
Traffic and audience
Traffic estimates place SA Government at roughly 28 million visits per month, about 0.9 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How SA Government makes money
Revenue comes primarily from publicly funded, not commercially monetised, alongside service and document fees where applicable.
Competitors in South Africa
It competes with other government platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- Undisclosed
SA Government is founded in South Africa.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in South Africa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns SA Government?
SA Government is operated by Undisclosed. Private company structure, based on public filings and press reporting.
Where is SA Government headquartered?
SA Government is headquartered in South Africa.
When was SA Government founded?
SA Government was founded in Undisclosed.
What is SA Government's revenue?
SA Government does not publish standalone revenue; income comes from publicly funded, not commercially monetised, service and document fees where applicable.
How does SA Government make money?
Mainly publicly funded, not commercially monetised, service and document fees where applicable.
Is SA Government publicly traded?
No — SA Government is not listed as an independent public company; it is operated by Undisclosed.
How many visitors does SA Government get?
Third-party estimates place SA Government at roughly 28 million visits per month, mostly from South Africa, with 69% mobile traffic.
Is SA Government safe?
SA Government is an established government site founded in Undisclosed and ranked #5 in South Africa; use the official domain gov.za and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgov.za
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Africa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos